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Amperity, an AI-powered customer data cloud, announced on August 5, 2025, that M&T Bank (NYSE: MTB) has selected its platform to unify customer data across its operations. This partnership aims to enhance M&T Bank’s ability to deliver personalized banking experiences by building comprehensive customer profiles and streamlining data management.
M&T Bank adopts Amperity’s AI-powered platform for customer data unification.
Enables personalized banking through comprehensive customer profiles.
Streamlines online and offline interactions for enhanced customer experiences.
Supports targeted service offerings and operational efficiency.
Kim Nupp, Director of Customer 360 Management, emphasizes customer-centric focus.
M&T Bank stock at $XX.XX, per latest finance data (unavailable in provided context).
M&T Bank, a leading full-service financial institution, will leverage Amperity’s platform to consolidate fragmented customer data, enabling a unified view of customer interactions. “In today’s competitive banking landscape, understanding our customers across all business lines is essential,” said Kim Nupp, Director of Customer 360 Management at M&T Bank. “Amperity’s platform will enable us to further consolidate customer interactions into a unified view of the customer, helping to deliver more relevant, timely communications.”
The implementation supports M&T Bank’s data-driven strategy by:
Unifying Interactions: Integrating online and offline customer data for a cohesive view.
Driving Growth: Enabling targeted service offerings based on customer insights.
Streamlining Experiences: Enhancing efficiency across all touchpoints, from mobile apps to in-branch services.
“M&T Bank is setting the pace for customer-centric innovation in modern banking,” said Tony Owens, CEO of Amperity. “With Amperity’s identity resolution at the core of their data strategy, they’ve built a modern foundation that gives them a complete view of each customer.”
Amperity’s AI-driven identity resolution and customizable data models allow M&T Bank to manage vast datasets, addressing the challenges of fragmented data in legacy systems. This partnership aligns with M&T Bank’s broader digital transformation efforts, following its May 2024 collaboration with Rich Data Co. for AI-driven lending decisions. The move positions M&T Bank to compete with fintechs by delivering personalized, digital-first experiences.
The partnership reflects a growing trend in banking toward AI-powered personalization, critical as customer expectations shift toward seamless digital interactions. Amperity’s platform, used by over 400 brands like Alaska Airlines and Dr. Martens, empowers M&T Bank to stay ahead in a competitive landscape.
M&T Bank’s adoption of Amperity’s platform marks a significant step in its customer-centric transformation, leveraging AI to deliver tailored experiences and drive operational efficiency in the evolving financial services sector.
Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Virgin Atlantic, Dr Martens, Wyndham Hotels & Resorts and Reckitt rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.
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