Yendo, a fintech startup focused on serving main street consumers, has secured a $200 million funding commitment from i80 Group. This new capital will support up to $200 million in credit card originations, fueling the rapid expansion of Yendo’s innovative credit products, including its flagship vehicle-secured credit card that leverages proprietary AI to deliver significantly better terms than traditional unsecured options.
Traditional lenders originate billions in asset-backed loans annually but rely on outdated, manual processes that drive up costs and limit accessibility. Yendo’s proprietary, patent-pending AI infrastructure changes this by automating asset verification, evaluation, and security interest placement. This efficiency reduces origination expenses dramatically, enabling the company to offer higher credit limits and lower interest rates while upholding strong security and compliance standards.
Yendo’s core product allows consumers to use vehicle equity as collateral to unlock revolving credit on far more favorable terms. By securing the card with an asset, customers gain access to spending power that averages eight times higher than what unsecured issuers typically provide to similar credit profiles. The card also delivers prime-like rates and attractive rewards, addressing long-standing market gaps for underserved borrowers who face high-interest alternatives.
“Over $70b in consumer loans are secured by assets each year, with pricing that simply doesn't make sense given borrowers’ risk profiles. We are on a mission to create the most powerful and affordable credit products for those that have been mistreated for years by traditional lenders,” said Jordan Miller, Co-founder and CEO of Yendo. “This new warehouse facility enables us to scale responsibly and bring more people into the financial system with products that are transparent, affordable, and designed to build long-term financial health.”
The commitment from i80 Group stands out in a challenging private debt environment marked by limited new fund closings and lender caution. Yendo’s demonstrated credit discipline, robust asset-backed security, and proven ability to serve creditworthy yet underserved consumers have earned this vote of confidence.
“Yendo has demonstrated exceptional credit discipline and a clear understanding of an underserved market,” said Peter Frank, Managing Director at i80 Group. “Their asset-backed approach provides real security while giving creditworthy consumers access to affordable credit. In an environment where lenders are pulling back, we see Yendo as a category leader with significant room to scale responsibly.”
With sustained double-digit growth in revenue and originations, plus meaningful interest and fee savings delivered to customers nationwide, Yendo continues to establish itself as a leader in responsible, AI-enabled credit access.
About Yendo
Founded in 2021 by Jordan Miller, George Utkov, and Daniel Ashy, Yendo is the creator of the first vehicle-secured credit card designed to broaden financial access. By allowing consumers to leverage the equity in their assets, Yendo provides revolving credit at fixed, affordable rates, agnostic of credit score.
About i80 Group
i80 Group is an SEC-registered, global investment firm that was founded in 2016. The firm provides asset-based credit solutions that help companies scale through critical growth milestones. The firm is headquartered in New York with an office in London.
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