Vested, a leading marketing and communications agency for financial services, has partnered with Scrunch AI to enhance brand visibility in AI-driven search platforms like ChatGPT, Perplexity, and Meta AI. Announced on September 5, 2025, this collaboration leverages Vested’s VestTech incubator and Scrunch AI’s innovative platform to optimize financial brands for Answer Engine Optimization (AEO), ensuring they remain authoritative and visible in an AI-dominated search landscape.
Vested and Scrunch AI partner to boost financial brand visibility in AI search.
Focuses on Answer Engine Optimization (AEO) for platforms like ChatGPT.
Offers AI search audits, schema content, and digital reputation building.
Builds on Vested’s VestTech AI research and Scrunch AI’s $15M Series A.
Addresses the shift from traditional SEO to AI-driven summaries.
Aims to ensure brands are cited and trusted by AI platforms.
As AI-generated overviews replace traditional link-based search results, financial brands risk losing visibility without optimized content. “AI is transforming how people find, evaluate, and buy financial services,” said Binna Kim, Group Vested CEO. The partnership equips brands to adapt to this shift by prioritizing AEO, ensuring they are cited and trusted by AI platforms like ChatGPT and Perplexity.
Scrunch AI’s platform monitors and optimizes brand presence across AI search engines. “Your website doesn’t need to go away, but 90% of its human traffic will,” said Chris Andrew, co-founder and CEO of Scrunch AI. By integrating with Vested’s expertise, Scrunch AI helps financial brands structure content for AI compatibility, enhancing semantic clarity and visibility.
The partnership offers a suite of services, including AI search audits to evaluate brand performance across platforms, schema and structured content development to increase AI citations, and digital reputation building through PR and expert-led content. Ongoing monitoring ensures brands maintain authority and correct misinformation in real time.
Backed by Scrunch AI’s recent $15 million Series A funding, led by Decibel, this collaboration aligns with the growing importance of AI-native marketing. Vested’s VestTech incubator, which vetted dozens of platforms, selected Scrunch AI for its ability to support financial brands in high-trust, regulated industries. Together, they deliver thought leadership, webinars, and surveys to educate the market on AEO’s impact.
This strategic partnership positions Vested and Scrunch AI as leaders in navigating the AI-driven search landscape. By combining deep financial expertise with cutting-edge AI technology, they empower financial brands to maintain authority, visibility, and trust in an evolving digital ecosystem.
Vested is an integrated communications and marketing firm at the forefront of the rapidly evolving financial sector. Vested’s approach merges deep financial expertise with creativity and an obsessive commitment to creating value for clients through ideas and action. The agency, which has offices in New York and London, operates an investment group, Vested Ventures. Learn more at www.fullyvested.com, or via Twitter and LinkedIn.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.