As large language models like ChatGPT, Claude, and Gemini increasingly shape consumer research and product discovery, traditional search is giving way to direct, generative answers that bypass links and ads. This shift creates a new layer of the ecommerce funnel - AI Engine Optimization (AEO) - where visibility in AI responses drives intent, comparison, and purchase decisions. Triple Whale, the complete intelligence platform trusted by more than 50,000 ecommerce and retail brands, has acquired Anteater, an AI visibility platform, to address this emerging blind spot.
Quick Intel
"AI visibility is still early, but its growth is accelerating rapidly, putting it on a clear path to becoming a critical layer of the ecommerce funnel in 2026," said Maxx Blank, co-founder of Triple Whale. "By integrating the capabilities of the Anteater platform, we're giving operators real visibility into how AI models surface products and recommendations, and, more importantly, the ability to connect that visibility directly to outcomes like revenue, so they know what's working and where to focus next."
"LLMs are fundamentally changing commerce, ushering in a new era of agentic shopping and discovery where intent, context, and relevance matter more than ever," said Alejandra Tenorio, Vice President, Digital Marketing and eCommerce at RMS Beauty. "Triple Whale has been a trusted partner as we've navigated many chapters of our DTC growth, and this is a natural next step in what we can build together as we lean into their AEO solutions, and define what the next generation of discovery looks like for RMS Beauty."
By unifying Anteater's LLM analysis with Triple Whale's comprehensive measurement, AI agents, and automations, brands gain transparency into AI-driven discovery, actionable recommendations, and the ability to optimize performance across the entire commerce funnel.
Brands interested in assessing their AI visibility can get started for free or book a demo at triplewhale.com/ai-visibility.
About Triple Whale
Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what's actually driving growth, what's wasting money, and what to do next — with total confidence. By pulling all of a company's data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually.
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