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Repay Holdings Corporation has announced a strategic technology partnership with Alfa, a leading SaaS provider for the global automotive and equipment finance industry, on September 9, 2025. This collaboration aims to deliver secure, convenient, and omni-channel payment solutions to Alfa’s users across the United States and Canada, enhancing the payment experience for borrowers and lenders alike.
REPAY and Alfa Systems partner to streamline loan and lease payments.
Enables omni-channel payment options: online, text, mobile, and IVR.
Supports auto and equipment financing across North America.
Offers real-time payment processing and detailed transaction analytics.
Enhances borrower satisfaction and lender efficiency with secure solutions.
REPAY stock price at $5.933, up 0.22% today (see finance card above).
The partnership integrates REPAY’s advanced payment technology with Alfa’s loan and leasing management platform, enabling seamless payment acceptance across card payments, ACH, and digital wallets. Borrowers can make payments through their preferred channels—online, text, mobile, or Interactive Voice Response (IVR)—ensuring flexibility and convenience. “Providing borrowers with flexible, secure payment options across all channels is essential for modern lending operations,” said Jake Moore, EVP, Consumer Payments, REPAY. This integration supports real-time payment processing and posting, reducing delays and minimizing unnecessary late fees.
The collaboration aims to extend enhanced payment acceptance and tracking across Alfa’s customer portfolio, covering both auto and equipment financing companies. Lenders using Alfa’s platform will benefit from an out-of-the-box, modernized payment experience that streamlines internal accounting and reconciliation processes. “This partnership with REPAY represents a significant step forward in delivering industry-leading solutions to our clients in the auto finance and equipment financing sectors,” said David O’Callaghan, EVP, North America, at Alfa. The solution ensures compliance with industry security standards while providing detailed transaction reporting and analytics.
As of September 9, 2025, REPAY’s stock price stands at $5.933, reflecting a 0.22% increase (see finance card above). This partnership aligns with REPAY’s focus on vertically-integrated payment solutions, potentially strengthening its position in the financial technology sector. The collaboration addresses the growing demand for digital payment solutions in the automotive and equipment financing markets, enhancing borrower satisfaction and operational efficiency for lenders.
REPAY provides integrated payment processing solutions to verticals that have specific transaction processing needs. REPAY's proprietary, integrated payment technology platform reduces the complexity of electronic payments for clients, while enhancing the overall experience for consumers and businesses.
Alfa Systems, our class-leading SaaS platform, is at the heart of the world's largest and most progressive asset finance operations. Supporting all types of automotive, equipment and wholesale finance, Alfa Systems is proven at volume and across borders, and trusted by leading brands to manage complex portfolios, drive efficiency and sustainability, and enhance the customer experience.
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