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OBOOK Holdings Inc., operating as the OwlTing Group, has announced its strategic plan to integrate with the x402 ecosystem, an open payment standard introduced by Coinbase for AI agents. The company aims to bridge a critical gap in the emerging "Agentic Commerce" landscape by providing the merchant-side infrastructure—through its OwlPay Checkout solutions—needed to accept, verify, and settle payments autonomously initiated by AI buyers.
OwlTing Group (OBOOK Holdings) plans to integrate with Coinbase's x402 payment standard.
The goal is to enable merchants to accept and process payments initiated by AI agents.
OwlPay Checkout will act as the compliant "digital cash register" for AI-driven transactions.
The company holds key money transmitter licenses in 39 U.S. states and other global regions.
This addresses a market gap where AI agents can send payments but merchants lack a standardized way to receive them.
The move targets a potential multi-trillion dollar shift toward automated "Agentic Commerce."
While the x402 standard provides a protocol for AI agents to natively initiate payments across the web, OwlTing identifies a lack of corresponding, compliant infrastructure for merchants to receive these funds. The company positions its OwlPay Checkout as the essential operational bridge, verifying AI-initiated payment requests against merchant-defined parameters and settling funds instantly in either regulated digital currencies or traditional fiat.
Darren Wang, Founder and CEO of OwlTing Group, explained the synergy: “While x402 provides the universal language for agents to initiate value transfer, OwlPay provides the compliant checkout and settlement layer that businesses require. We are turning AI purchasing power into recognized revenue for merchants.”
The initiative responds to significant market signals. AI-driven traffic to U.S. retail websites reportedly surged over 4,700% in the past year, and analyst projections suggest the transition to Agentic Commerce could represent a $1 trillion opportunity in the U.S. B2C retail sector by 2030, with a global potential of $3 to $5 trillion.
OwlTing intends to leverage its established regulatory footprint—including Money Transmitter Licenses (MTLs) across 39 U.S. states, a European VASP license, and a payment license in Japan—to build trust and ensure compliance as it expands its OwlPay Checkout solutions globally. This foundation is critical for handling the automated, high-volume transactions anticipated in an AI-driven economy.
By adopting the x402 standard and providing the merchant-facing infrastructure, OwlTing aims to position itself as a key enabler for global businesses seeking to participate in and monetize the next generation of autonomous, AI-agent-driven trade.
About OBOOK Holdings Inc.
OBOOK Holdings Inc. is a global fintech company operating as the OwlTing Group. The Company was founded and is headquartered in Taiwan, with subsidiaries in the United States, Japan, Poland, Singapore, Hong Kong, Thailand, and Malaysia. The Company operates a diversified ecosystem across payments, hospitality, and e-commerce. In 2025, according to CB Insights statistics, OwlTing was ranked among the top 2 global players in the “Enterprise & B2B” category in the digital currency sector. The Company’s mission is to use distributed ledger technology to provide businesses with more reliable and transparent data management, to reinvent global flow of funds for businesses and consumers and to lead the digital transformation of business operations. To this end, the Company introduced OwlPay, a next-gen payment solution, to empower global businesses to operate confidently in the expanding digital currency economy.
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