Fruitful, the financial membership platform dedicated to helping Americans understand, organize, and optimize their finances, has introduced Money Map, a pioneering product that executes personalized financial advice with one click. This visual, automated system allocates income across bills, spending, savings goals, and investments, setting up accounts, routing rules, and transfers to create a fully functional personalized money system in as little as a week, revolutionizing financial services.
Money Map addresses the gap in traditional financial tools by moving beyond mere guidance to full automation, enabling members to activate a tailored money system effortlessly. It focuses on income allocation—the core need for most Americans managing bills, debt, responsible spending, and future savings—rather than solely asset management. By integrating with existing financial institutions and aligning incentives through membership fees, Fruitful ensures members retain control without lock-in or upsell pressures. “Money Map isn’t just another financial tool; it’s a complete reinvention of how financial advice is delivered and acted upon,” said Sam Lewis, CEO of Fruitful. "It extends far beyond generic guidance or one-off advice to actually build and automate a person’s financial life. Our goal at Fruitful has always been to take the stress and complexity out of money, not just help people manage it, but free them from having to think about it every day. With Money Map, members get a system they can trust, powered by real human guidance and automated follow-through, so their finances are working for them, simply, consistently, and with confidence."
Members begin with a dedicated CERTIFIED FINANCIAL PLANNER™ Guide for a discovery session covering income, expenses, assets, debts, challenges, and goals. Within a week, a roadmap session unveils the personalized Money Map in the Fruitful app, organizing finances into three categories:
Activation streamlines account setup, income splits, and plan implementation, with real-time visibility and Guide-assisted adjustments as needs evolve.
This innovation eliminates the drawbacks of slow, costly traditional advice—endless meetings and self-implementation—by delivering dynamic, one-click systems. “Money Map is a game-changer for Fruitful’s members,” said Rebecca Palmer, CFP®, Head of Guidance at Fruitful. “For the first time, they’re seeing financial advice come to life in a personalized money system that’s built specifically for their needs and working for them around the clock. At Fruitful, we’re always seeking ways to alleviate financial stress and empower our members to feel confident and in control of their finances. With Money Map, they no longer have to wonder if they’re doing the right thing. They can see a clear, automated, professionally-advised path toward their goals, whether that’s paying student loans, building savings, or preparing for a major purchase.”
Complementing recent launches like Cash & Card, Money Map enhances a fee-free ecosystem maximizing earnings and control.
Fruitful's Money Map sets a new standard in financial services by automating personalized advice into actionable systems, freeing members from daily money stress and paving the way for confident, goal-driven financial lives.
Fruitful is the financial membership helping Americans understand, organize, and optimize their finances. Fruitful provides one-on-one financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with stress-free saving, spending, and investing. Fruitful members get partnered with a supportive and judgment-free CERTIFIED FINANCIAL PLANNER™ who provides ongoing, actionable advice and easy-to-implement investment strategies to help them make the most of their money. Fruitful is less than half the cost of traditional advisory firms3, with no account fees or minimums to join, and includes 5.00% APY1 Cash Accounts, 0% management fee investing, and up to 2% cash back2 on all spending. Learn more at fruitful.com.
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