Akeneo has launched its Winter Release, introducing high-velocity features tailored for the emerging era of Agentic Commerce. The update transforms product data from a static resource into a dynamic, executable asset, enabling brands to keep pace with autonomous AI agents that discover, evaluate, and purchase products on behalf of consumers.
Quick Intel
Empowering Brands in Agentic Commerce Akeneo positions the Winter Release as a direct response to the acceleration of commerce through autonomous AI agents. Traditional delays in enriching and activating product information now represent a competitive disadvantage, as AI-mediated interactions demand instant availability and accuracy. The release embeds AI and automation deeply into the platform to enable seamless transition from data decisions to market execution.
Akeneo Digital Showroom This new capability converts enriched product information into an interactive, real-time environment for sales teams and partners. It supports dynamic adaptation of product narratives to align with specific buyer requirements, facilitating immediate collaboration and adjustments during the sales process.
Stripe Agentic Commerce Suite Partnership Through integration with Stripe, Akeneo makes products readily discoverable by AI agents while streamlining checkout and enabling agent-initiated payments. The single-connection approach simplifies adoption for businesses entering agent-driven transactions.
Native MCP Server for Governance Serving as the authoritative layer for product intelligence, the MCP Server provides enterprise AI models with comprehensive technical, regulatory, and brand-specific context. This ensures consistent, compliant, and nuanced product representation whenever agents interact with or recommend offerings.
Custom Components for Tailored Flexibility Teams can now build purpose-specific interfaces within the PIM, incorporating industry-unique workflows, external data sources, and contextual elements. This moves beyond generic software to support specialized product models and operational demands.
Strategic Evolution for Future-Ready Commerce Akeneo's 2025 efforts focused on removing friction across data enrichment, content activation, and feedback cycles. In 2026, the platform functions as the central orchestrator of product identity across all channels—agentic or human—ensuring brands remain visible and actionable in automated buying journeys.
"The new era of commerce is defined by AI-mediated interactions that move faster than human teams can manually track," said Romain Fouache, CEO of Akeneo. "Velocity isn't about rushing with AI; it's about the institutional confidence to execute at the pace the market now demands. We are embedding AI and automation into the bedrock of our platform, so teams move from decision to action instantly. In 2026, our mission is clear: ensure our customers' products are always actionable to be found and bought, while giving brands the centralized authority to govern and orchestrate how their product identity is represented across their entire digital presence, whether agent-driven or human-led."
"We are witnessing the most significant transformation in the history of commerce, the transition from consumers browsing shelves to AI agents orchestrating outcomes," continued Fouache. "In this new economy, your product data is no longer just a description; it is your brand's frontline salesperson. If that data isn't structured, trusted, and instantly accessible to AI models, your brand effectively ceases to exist in the autonomous buying funnel. Mastering the intersection of AI and product intelligence isn't a technical upgrade; it is the only way to remain relevant in a world where machines are driving the buying decisions."
About Akeneo
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management. Leading global brands, manufacturers, distributors, and retailers, including Chico's, TaylorMade Golf, Rail Europe, Kering, and more, trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo's intelligent Product Cloud, companies can create elevated product experiences with user-friendly and AI-powered product data enrichment, management, syndication, and supplier data onboarding; as well as a comprehensive app marketplace and partner network to meet business and buyer needs.
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