Freename, a Zurich-based domain registrar pioneering the integration of DNS and blockchain technologies, announced on July 23, 2025, the closing of a $6.5 million Series A funding round. Led by Entrée Capital, with participation from Polymorphic Capital, seed investors Sparkle Ventures, Blockchain Founders Fund, Golden Record Ventures, and angel investors Mike Lobanov (Target Global), Rashwan family office, and Aaron Schnarch (former Coinbase Custody CEO), the funding will accelerate product innovation, global expansion, and the unification of Web2 and Web3 digital identity ecosystems. Freename’s platform enables domains to function as dynamic, programmable assets across blockchains like Polygon, Solana, Base, and BNB Chain, supporting wallets, smart contracts, and on-chain reputations. As the first Web3 registrar with an ICANN license, Freename targets a $141 billion market, having launched the world’s first on-chain DNS readable by browsers like Chrome and Safari. With 9.2 million Web3 domains registered in 2024 compared to 364.3 million Web2 domains, Freename is poised to capture 20% of decentralized internet users in the $30 billion domain registrar market, projected to reach $50 billion by 2030.
Announced July 23, 2025: Freename secures $6.5M Series A funding.
Led by Entrée Capital; includes Polymorphic Capital, Sparkle Ventures, and angels.
Focus: Unifying Web2/Web3 domains, supporting IP and wallet addresses.
First Web3 registrar with ICANN license; launched on-chain DNS in 2024.
Domain registrar market at $30B, projected to hit $50B by 2030.
9.2M Web3 domains vs. 364.3M Web2 domains registered in 2024.
Freename’s $6.5 million Series A, announced on July 23, 2025, aims to redefine digital identity by bridging Web2 and Web3 ecosystems, as stated by CEO Davide Vicini: “Owning a domain means owning your online identity across both traditional and decentralized infrastructures.” The funding, led by Entrée Capital’s Avi Eyal, who praised Freename’s “multi-chain approach and strong regulatory posture,” will enhance domain registration tools, expand integrations with decentralized applications (dApps), and scale infrastructure for cross-chain functionality. COO Mattia Martone emphasized creating “a unified, interoperable identity layer,” with innovations like a collision management system resolving identical domain names across blockchains and a proprietary resolution protocol licensed to DNS providers for seamless interoperability. Freename’s platform supports custom Top-Level Domains (TLDs), enabling users to monetize second-level domain sales with up to 50% royalties, per company data.
Founded in 2022 by Davide Vicini and Mattia Martone, Freename, valued at $20 million post-funding, is a Swiss-based ICANN-accredited registrar. Its multi-chain platform supports Polygon, Solana, Base, and BNB Chain, with plans for Ethereum and Avalanche, serving 10,000+ users, per company data. In 2024, Freename became the first Web3 registrar to obtain an ICANN license, enabling traditional domain sales, and launched the world’s first on-chain DNS readable by standard browsers, a milestone for Web3 adoption. The $30 billion domain registrar market, with 20% of six billion internet users engaging in Web3, is projected to reach $50 billion by 2030, driven by decentralized finance (DeFi) and NFTs. Freename’s domain mirroring allows users to convert traditional domains into Web3 assets, reducing fraud and enhancing trust, per Fintech Futures. It competes with Unstoppable Domains and ENS, but its ICANN accreditation and browser compatibility provide a 30% adoption edge, per internal metrics.
The Web3 domain sector faces challenges like interoperability and regulation, with 50% of users citing technical barriers, per 2025 reports. Posts on X from @freenamecom and @polymorphiccap reflect enthusiasm for the funding, highlighting Freename’s role in unifying digital identities, though some note competition from D3, Inc.’s Doma Protocol. Freename’s prior moves, like trademarking TLDs globally and supporting 9.2 million Web3 domains in 2024, strengthen its position. Competitors like GoDaddy focus on Web2, but Freename’s decentralized, NFT-based domains, free of renewal fees, appeal to 60% of Web3 users, per Global Domain Report 2025. Analysts project 25% revenue growth for Freename in 2025, driven by its $141 billion Total Addressable Market and Web3’s 20% internet user share.
Freename’s $6.5 million Series A funding positions it to lead the convergence of Web2 and Web3, redefining domain names as secure, multi-chain digital passports for a unified Internet.
Freename AG is a Swiss-based ICANN-accredited technology company developing the most innovative domain registrar. By bridging DNS and blockchain, Freename is redefining how digital identities are created, managed, and monetized and how the Internet can embrace wallets worldwide.
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