InBank, Academy Bank, and Core Bank have partnered with iDENTIFY, a Tulsa-based data engineering firm and Snowflake Select Certified Partner, to eliminate data silos and create robust data ecosystems. This collaboration empowers these community banks to scale efficiently while maintaining their commitment to personalized customer service.
InBank, Academy Bank, and Core Bank partner with iDENTIFY.
iDENTIFY leverages Snowflake to unify fragmented data sets.
Enables faster, data-driven decisions for community banks.
Streamlines compliance and strategic insights with dashboards.
Reduces manual processes through secure data flows.
Supports bank-fintech partnerships for scalability.
Fragmented data silos have long hindered community banks, slowing decision-making and limiting strategic agility. “Fragmented data silos slowed down our decision-making,” said Pratt Lewis, CIO of InBank. “iDENTIFY is helping us build a roadmap to the cloud so we can make smarter, faster decisions with confidence for our customers.” iDENTIFY’s expertise in data engineering addresses these challenges by centralizing data into accessible, cloud-based systems.
As a Snowflake Select Certified Partner, iDENTIFY migrates bank data to the Snowflake Data Cloud, enabling seamless integration across platforms like Lithic and Unit21. This centralization reduces manual touchpoints, streamlines compliance, and provides real-time insights. “Our role is to help banks increase their confidence and nimbleness by consolidating isolated data sets into an accessible system,” said Lee Easton, President of iDENTIFY. The partnership ensures banks can trust their data for critical operations.
iDENTIFY’s solutions include custom reporting and dashboards that transform raw data into actionable insights. “By collecting all the places we have data and organizing it into useful dashboards, it’s now going to be possible to fine-tune our strategy while it’s ongoing instead of reacting to end results,” said Lindsay Borgeson, President of Partner Banking at Core Bank. These tools enable banks to monitor activities, meet regulatory requirements, and optimize customer-focused strategies in real time.
This partnership reflects iDENTIFY’s growing influence in the financial sector, bolstered by Tulsa’s recognition as a tech hub in Fast Company’s 2025 World Changing Ideas Awards. By leveraging Snowflake’s capabilities, iDENTIFY empowers community banks to overcome data challenges, enhance operational efficiency, and deliver superior customer experiences while maintaining their community-focused ethos.
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