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Twilio announced the global general availability of Rich Communication Services (RCS) messaging on August 26, 2025, marking a significant evolution in business communication. Available to over 349,000 active customer accounts via Twilio’s Programmable Messaging and Verify APIs, RCS enables brands to deliver branded, verified messages with rich, interactive features, enhancing customer trust and engagement. The finance card above provides detailed stock performance for TWLO.
Twilio’s RCS platform revolutionizes business messaging by offering branded, verified messages with features like business logos, taglines, and Google-verified trust badges. “RCS makes this a reality by delivering richer interactions, improved deliverability, increased trust in your brand,” said Inbal Shani, Chief Product Officer at Twilio. Unlike traditional SMS, RCS supports interactive elements such as call-to-action buttons, carousels, location sharing, and rich media, driving a 32% increase in engagement and conversion rates, per Futurum Research.
With messaging fraud costing $470M in 2024, per the FTC, and only 15% of consumers fully trusting brands with their data, RCS addresses skepticism through verified branding. Twilio’s 2025 State of Customer Engagement Report notes 88% of consumers are more likely to buy with real-time personalization, yet only 44% of brands achieve this. RCS enhances trust for transactional communications, marketing, and customer service, with companies like Nova Gestões reporting a 4x response rate improvement.
Following Apple’s RCS support in iOS 18.2 (December 2024), Twilio’s RCS is available across 20+ countries and 55+ carriers, with clients like Fresha in Europe already leveraging it. Existing customers can upgrade without code changes, while new users integrate SMS and RCS via a single API. Twilio manages carrier onboarding and device checks, ensuring scalability. “The significance and potential of RCS goes beyond just uplift,” said Adam Holtby of Omdia, highlighting its role in creating transaction-ready, two-way workflows.
Twilio’s stock (TWLO) is at $102.795 USD, with a market cap of $16.05B, down from a year high of $151.95 but up 64% from $62.76 in August 2024, as shown in the finance card above. Its Q2 2025 revenue of $1.13B reflects 9% growth, supporting RCS expansion.
Twilio’s RCS launch positions it as a leader in interactive, trusted messaging, empowering businesses to drive engagement, loyalty, and revenue while overcoming adoption barriers in a fraud-heavy landscape.
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.
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