Truelink Capital announced a significant investment in Channel Factory on April 24, 2025, to accelerate the adtech leader’s global expansion. Founded in 2014, Channel Factory specializes in brand suitability, contextual targeting, and media optimization, leveraging proprietary AI to optimize digital advertising across platforms like YouTube, Meta, and CTV. This partnership strengthens Channel Factory’s mission to deliver innovative, value-driven solutions for brands and agencies worldwide.
Truelink Capital invests in Channel Factory for global expansion.
Channel Factory specializes in AI-driven contextual targeting.
Trusted by leading brands for brand-safe, high-performing ads.
Supports campaigns on YouTube, Meta, CTV, and walled gardens.
Plans to expand into new markets and social media platforms.
Marks Truelink’s eighth investment in tech-enabled services.
Truelink Capital’s investment in Channel Factory, announced on April 24, 2025, marks its eighth venture in tech-enabled services, aiming to fuel the adtech company’s global growth. “We are thrilled to partner with Channel Factory’s founder-based leadership team and will work together to invest in the company’s expansion into new geographies and additional digital media platforms,” said Luke Myers, Co-Founder and Managing Partner of Truelink Capital. The partnership leverages Channel Factory’s strong relationships with global agencies and brands, built on its AI-driven technology, to drive further innovation.
Founded by Tony Chen in 2014, Channel Factory uses machine learning to analyze billions of videos, ensuring ads appear in brand-suitable, contextually relevant environments. “We’re excited to partner with Truelink Capital to accelerate our next phase of growth and deliver even more innovation and value creation to our clients,” said Tony Chen, Founder and CEO of Channel Factory. The platform maximizes campaign efficiency across YouTube, Meta, CTV, and other walled gardens, enhancing engagement and ROI through responsible media placements.
Channel Factory’s proprietary AI, originally developed as View IQ for YouTube brand safety, positions it as a leader in contextual advertising. The investment will support expansion into new social media platforms and international markets through organic growth and M&A opportunities. With Truelink’s strategic insight, Channel Factory aims to become a one-stop provider for contextual targeting and media optimization, capitalizing on its established industry relationships.
This investment empowers Channel Factory to scale operations and enhance its AI-driven platform, reinforcing its leadership in adtech. By expanding globally and integrating new platforms, Channel Factory is poised to deliver unparalleled value to advertisers, ensuring brand safety and optimized performance in a competitive digital landscape.
Truelink Capital is a private equity firm based in Los Angeles. Truelink pairs deep industry experience in the Industrials and Technology-enabled services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Truelink is investing out of Truelink Capital Fund I, a $950 million fund.
Channel Factory is a global technology and data platform that optimizes business performance and enhances brand reputation through ethical and effective contextual targeting. Utilizing proprietary AI and brand suitability technologies, Channel Factory ensures ads are placed on brand-safe, contextually relevant content across YouTube, CTV platforms, and social media, including Meta and TikTok. Through its conscious media planning, Channel Factory is committed to promoting sustainability, diversity, and positive content, helping brands achieve their goals while fostering a healthier digital ecosystem.
Channel Factory has a presence in 31 countries across the Americas, Europe, the Middle East, Asia, and ANZ, providing advertisers with IAB standard category lists and customized content options in 49+ languages.
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