SolComms, an award-winning public relations agency specializing in startups and scale-ups in healthcare, consumer, and technology sectors, has appointed Hallie Greenberg as Senior Vice President of Performance PR. In this newly created role, Greenberg will formalize and scale the agency’s performance public relations division, introducing affiliate marketing services to clients across consumer, digital health, and technology practices. She joins the leadership team and reports directly to Founder and CEO Bruno Solari. The appointment follows a strong year of 40 percent year-over-year revenue growth and coincides with the promotion of ten team members.
“At SolComms, one of our mandates is to be fiercely collaborative partners,” said Bruno Solari, Founder and CEO. “Over the past few years, we’ve watched the worlds of public relations, influencer marketing, and affiliate marketing continue to merge. With Hallie on board, we are now able to push the boundaries of what public relations can achieve, driving more revenue and brand awareness for our clients.”
Greenberg’s appointment enables SolComms to integrate affiliate marketing into its core PR offerings, creating a unified approach that combines earned media, influencer partnerships, and performance-driven affiliate strategies. This evolution positions the agency to deliver measurable bottom-line impact for clients while maintaining its focus on high-energy, results-oriented communications.
"I'm thrilled to join such a well-recognized and fast growing team at SolComms," said Hallie Greenberg. "This is not only an exciting new chapter for me, but for the entire agency as we expand our service offerings to deliver results that directly impact our clients' bottom lines while also creating opportunities for the team to continue growing in their careers."
Alongside Greenberg’s hire, SolComms promoted several key team members to reflect its rapid expansion:
These promotions, combined with the launch of new divisions in Corporate and Technology and influencer marketing, underscore SolComms’ 2025 growth trajectory and commitment to building a high-performing, client-focused team.
About SolComms
SolComms is an award-winning integrated communications agency for startups and scale-ups at the intersection of corporate and consumer. Based in New York, the agency launched in 2023 and takes a human-first approach, prioritizing results, mentorship, and fierce collaboration.
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