SKAI Intelligence, a Seoul-based global leader in AI-powered content and marketing solutions, announced the acquisition of SESAME Digital, a France-based digital commerce agency specializing in conversion-driven strategies, transactional content, and TikTok Shop services. This strategic move strengthens SKAI’s European presence, enhancing support for clients like Cartier, Dior, and LVMH while expanding localized AI content services across Europe and the UK.
Announced May 7, 2025, in Paris and Seoul.
SKAI Intelligence acquires SESAME Digital, a leader in social commerce and TikTok Shop.
Enhances SKAI’s European footprint with new offices in Paris, London, and Madrid.
Builds on prior collaboration using SKAI’s 3D+AI content solution since 2024.
SESAME supports brands like Messika, Breitling, and Piaget with performance-driven e-commerce.
Aims to redefine “shoppertainment” through AI-driven, conversion-focused commerce.
The acquisition, detailed in a May 7, 2025, press release, aligns SKAI Intelligence’s AI-driven content capabilities with SESAME Digital’s expertise in social commerce and e-commerce performance. “With SESAME joining the SKAI Intelligence family, we are accelerating our ability to localize, scale, and diversify services across Europe’s most competitive commerce markets,” said Morgan Mao, Co-founder and Global CEO of SKAI Intelligence. SESAME’s role as an official TikTok Shop Partner in France, the UK, and Spain complements SKAI’s technology, particularly its 3D+AI content solution, used since 2024 to create hyper-realistic digital assets.
Victoria Glanz, Founder and CEO of SESAME Digital, emphasized the shared vision: “SKAI Intelligence shares our belief that transactional content is the key to online conversion. Their unique technology, activatable across digital platforms, helps bring that vision to scale.” SESAME’s client portfolio, including Messika, Breitling Group, Celio Group, Piaget, and Repetto, strengthens SKAI’s ability to serve luxury and performance-oriented brands.
SESAME Digital transforms digital engagement into measurable commerce through integrated e-commerce experiences. Key strengths include:
Conversion-Driven Strategies: Blends creativity and performance to drive sales.
Social Commerce Leadership: Official TikTok Shop Partner in France, UK, and Spain, pioneering “shoppertainment” with native content, live shopping, and community engagement.
Proven Track Record: Supports brands in delivering UX/UI design, digital campaigns, and transactional content that drives results.
Since 2024, SESAME has leveraged SKAI’s 3D+AI technology to meet European demand for high-performing digital assets, a synergy now amplified by the acquisition.
The acquisition marks a pivotal step in SKAI Intelligence’s global growth strategy. Headquartered in Seoul, SKAI now operates offices in Shanghai, Hangzhou, Singapore, and, through SESAME, Paris, London, and Madrid. This expanded footprint enables SKAI to offer localized AI-driven solutions tailored to Europe’s competitive markets, enhancing support for clients like Bulgari, Louis Vuitton, and Hublot.
The partnership is expected to redefine next-generation retail by combining SKAI’s AI capabilities with SESAME’s social commerce expertise, particularly in “shoppertainment”a growing trend where content and community drive seamless consumer journeys. Posts on X reflect positive sentiment, with users noting the potential for enhanced luxury brand experiences, though some express concerns about integration challenges, which remain inconclusive.
The acquisition aligns with 2025’s surge in social commerce, with TikTok Shop projected to grow 40% in Europe, per a 2025 eMarketer report. Competitors like EY and Accenture are also investing in AI-driven commerce, but SKAI’s focus on 3D+AI and SESAME’s TikTok Shop expertise offer a unique edge. The move follows SKAI’s 2024 partnerships with platforms like Lazada, strengthening its Asia-Pacific presence, and positions it to capture Europe’s $1.2 trillion e-commerce market.
By integrating SESAME’s capabilities, SKAI Intelligence is poised to deliver scalable, AI-powered commerce experiences that drive conversions and localize content for European markets. The acquisition could set a new standard for “shoppertainment” and social commerce, particularly for luxury brands.
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