Denver-based creative agency Motive announced the integration of Shoptology, a commerce-focused agency renowned for its shopper strategy and retail innovation. This strategic merger unites Motive’s expertise in culturally resonant brand storytelling with Shoptology’s insight-driven commerce solutions, aiming to redefine creative commerce for major brands like Pepsi, Disney, and 7-Eleven.
Motive integrates Shoptology to enhance culture-powered commerce, announced May 14, Ani2025.
Combines Motive’s cultural branding with Shoptology’s retail strategy expertise.
Clients include Pepsi, Frito Lay, Disney, Burger King, and 7-Eleven.
Leadership: Matt Statman (CEO), Krista Nicholson (President), Charlie Anderson (Head of Shoptology Commerce Studio).
Aims to deepen consumer connections and drive retail action.
Part of Project’s portfolio, boosting Motive’s global creative reach.
The integration creates a unified team that leverages Motive’s ability to connect brands with culture and Shoptology’s proficiency in driving retail results through strategic creativity. “By joining forces with Shoptology, we’re expanding our ability to not only connect with consumers in meaningful ways, but also turn those connections into action at retail,” said Matt Statman, CEO and Chief Creative Officer of Motive. Shoptology’s work with brands like 7-Eleven and Frito Lay focuses on reimagining customer engagements to drive category-defining growth.
Motive’s leadership remains stable, with Matt Statman as CEO and Chief Creative Officer and Krista Nicholson as President. Charlie Anderson, former CEO of Shoptology, joins as Head of the Shoptology Commerce Studio, bringing deep commerce expertise. “This new chapter is where culture powers connection, creativity fuels action, and commerce drives results,” said Anderson, emphasizing the merger’s potential to deliver greater value to brand partners.
Motive, part of Project’s global creative alliance, operates as a Creative Community with studios in Brand Storytelling, Digital Innovation, Content, Experiential, Strategy & Cultural Insights, Design, and Sports, Gaming & Entertainment. This structure enables Motive to deliver hyperconnected creativity for brands like Pepsi Beverages, Tony’s Chocolonely, and Burger King, fostering cult-like fandoms through culturally relevant campaigns.
Shoptology specializes in innovative retail solutions, with a results-focused, agile team culture. Its co-lab strategic process has driven growth for global and emerging brands by reimagining customer experiences. Recognized as a top professional company in Plano, TX, by Zippia, Shoptology’s integration enhances Motive’s ability to convert cultural connections into retail outcomes, aligning with the evolving $5 trillion global retail market.
The merger aligns with 2025 marketing trends, such as personalization and Martech-Adtech convergence, as noted by MarTech Cube. Posts on X, like those from @360MarTech, highlight enthusiasm for the partnership’s focus on culture-powered commerce. By combining creative and commerce strengths, Motive and Shoptology are poised to capture a larger share of the $100 billion advertising agency market, delivering measurable ROI for clients.
Motive is a Creative Community that lives and operates at the center and speed of culture. Comprising several unique studios including Brand Storytelling, Digital Innovation, Content, Experiential, Strategy & Cultural Insights, Design, and Sports, Gaming & Entertainment—they are uniquely positioned to leverage best-in-class capabilities to meet the dynamic needs of today’s consumer landscape. United by a passion for and dedication to creativity, their focus is on creating Cult-Like Fandom for bold brands.
Customer experiences need to rapidly evolve with the infinite reinvention of retail and commerce. Shoptology focuses on building ideas that reimagine customer conventions to innovate category-defining growth for retailers and brands. Their results-focused leadership, co-lab strategic process, and a team-driven culture built for agility have positioned them as a force multiplier for brands, from mature global companies to growth-oriented emerging brands.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.