BigCommerce announced that Moore & Giles, a global leader in luxury leather goods, launched new direct-to-consumer (DTC) and business-to-business (B2B) websites on the BigCommerce platform. This multi-site ecommerce solution, developed with Zaelab, enhances Moore & Giles’ digital presence, delivering premium shopping experiences while boosting operational agility and brand consistency.
Moore & Giles launched DTC and B2B websites on BigCommerce, May 15, 2025.
Built on BigCommerce’s Stencil framework with Zaelab’s consultancy.
Features 360° product views, monogramming, and B2B-specific tools.
Awarded BigCommerce’s 2025 Shopper Experience Award for the Americas.
Over 30 custom widgets enable agile content management without coding.
Improved site speed, design flexibility, and performance post-launch.
Moore & Giles, known for premium leather bags, accessories, furniture, and wholesale leather, transitioned from a restrictive WooCommerce setup to BigCommerce’s open SaaS platform. “BigCommerce and Zaelab helped us build a modern, flexible foundation,” said Janine Coleman, ecommerce manager at Moore & Giles. The new sites, mooreandgiles.com (DTC) and mooreandgilesleather.com (B2B), reflect the brand’s commitment to craftsmanship, sustainability, and innovation.
The DTC site supports three product categories—Finished Goods, Furniture, and Wholesale Leather—with tailored shopping experiences. Key features include:
360° Product Viewer: Powered by Cylindo for real-time leather and color configuration.
Dynamic Product Badging: Highlights “Pre-Order” or “Limited Edition” statuses.
Interactive Product Cards: Rollover images and variant swatches enhance browsing.
Enhanced Filtering: Options like “Made to Order” vs. “Ready to Ship” for furniture.
Seamless Monogramming: Automatic price calculations for personalized orders.
These elements, leveraging BigCommerce’s GraphQL API and metafields, ensure a visually rich, user-friendly experience, driving engagement for luxury consumers.
The B2B storefront streamlines wholesale operations with features like:
Find a Rep Tool: API-driven connections to dedicated sales reps.
Gated Content: Custom pricing and assortments based on customer profiles.
Variant Listing Pages: Grid-style layouts for bulk SKU ordering, ideal for leather samples.
Product Comparison Tool: Side-by-side evaluation of leather options.
Integrated with NetSuite and a custom PIM system via Shout it Louder, the B2B site ensures real-time syncing of product, pricing, and inventory data, reducing manual effort.
Moore & Giles’ marketing team benefits from BigCommerce’s Page Builder, featuring over 30 custom widgets and drag-and-drop functionality. JSON-powered modules allow campaign launches and content updates without developer support, cutting time-to-market. “The result is a powerful yet intuitive theme that supports two distinct storefronts,” said Joey Hoer, business systems analyst at Zaelab.
Since launch, Moore & Giles has reported measurable improvements in site speed (up to 20% faster page loads), design flexibility, and overall performance, driven by BigCommerce’s Stencil framework. The company earned BigCommerce’s 2025 Shopper Experience Award for the Americas, joining brands like Harvey Nichols and King Arthur Baking Co. in leveraging BigCommerce’s scalability across 150 countries.
The shift to BigCommerce positions Moore & Giles for growth in the $80 billion luxury goods market. By replacing a developer-dependent WooCommerce setup with a composable, future-ready platform, the brand can execute bold merchandising strategies while maintaining operational efficiency. “Moore & Giles exemplifies the kind of forward-thinking brand we love to support,” said Al Williams, general manager of B2C at BigCommerce.
BigCommerce is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk.
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