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Maxio’s latest B2B Growth Report, analyzing over $40 billion in billings data from 2,000+ companies, reveals that while B2B SaaS and AI growth remains robust at an average of 18% year-over-year, the market has become significantly more selective with high volatility and over 35% of companies experiencing declines.
The B2B Growth Report from Maxio, a leading billing automation and revenue management platform, examined billings data spanning 2024–2025 across more than 2,000 B2B SaaS and AI companies. While the sector remains healthy overall, with an average 18% year-over-year growth rate, significant volatility persists. More than one-third of companies experienced declines, underscoring that sustained growth increasingly depends on targeted execution rather than broad market tailwinds.
Analysis revealed that growth trajectories slow earlier than conventional wisdom suggests. Notable inflection points appear around $5 million in annual billings and again beyond $25 million, highlighting operational scaling challenges that emerge sooner than the commonly cited $10 million or $50 million marks. Down years remain prevalent across revenue bands, indicating no size is immune to growth friction.
Companies with vertical specialization achieved stronger performance, growing at 20% compared to 16% for horizontal peers. This data reinforces the advantage of deep domain focus and tailored solutions in increasingly crowded and competitive markets.
Funding type influences outcomes but does not guarantee superior growth. Bootstrapped companies nearly matched VC-backed growth rates (20% vs 22%), though VC-funded firms were typically much larger in scale. Private equity-backed companies prioritized profitability, averaging 13% growth while operating at significantly higher revenue levels.
AI integration shows nuanced results. Companies where AI is central to the product and go-to-market strategy (“AI-led”) delivered the highest growth at 21%. In contrast, companies with AI enhancements but not core differentiation grew at only 16%, while non-AI companies achieved a solid 19%. These findings suggest that superficial AI adoption may not yield competitive advantages without clear, differentiated value delivery.
“Growth didn’t disappear in 2025; it became harder to earn,” said Alan Taylor, Chief Operating Officer at Maxio. “The winners weren’t chasing every trend. Whether AI-native or traditional SaaS, the top performers stayed focused on solving real customer problems.”
“Average growth numbers only tell part of the story,” said Ray Rike, founder and CEO at Benchmarkit. “What stood out is how early growth friction shows up. Teams that identify where and why growth is accelerating will be best positioned to focus their resources on the market segments that provide faster growth."
Industry sentiment remains optimistic, with 72% of companies anticipating faster growth in 2026 compared to 2025. However, leaders are approaching the year with greater realism regarding buyer scrutiny, intensified competition, and the critical need for operational efficiency. The report emphasizes that sustainable growth is deliberately built through understanding true growth levers, intentional investment, and disciplined scaling.
About Maxio
Maxio is the billing and financial reporting platform trusted by over 2,000 SaaS, AI and subscription businesses worldwide. With $18B+ in billings under management, Maxio empowers finance teams to scale recurring revenue, automate quote-to-cash and deliver the insights needed to grow confidently.
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