Ketch, the AI Privacy Company, has launched Ketch Opt-Out Sync, a major extension of its Identity Sync framework. This new capability provides businesses with an automated, unified solution to enforce consumer “Do Not Sell or Share” choices consistently across every device, browser, system, and downstream partner where personal data is processed.
Recent U.S. privacy settlements involving companies such as Honda, Healthline Media, and Jam City have underscored a clear regulatory expectation: consumer opt-out experiences must be frictionless, transparent, and fully enforced across all touchpoints. Yet many organizations continue to rely on disconnected mechanisms that lead to incomplete compliance. Common gaps include:
These inconsistencies introduce compliance risk amid accelerating enforcement nationwide and fail to fully honor consumer preferences.
Ketch Opt-Out Sync addresses these challenges by connecting consent banner interactions, DSR webform submissions, and backend enforcement into a single, automated workflow. Leveraging Ketch Identity Sync, it recognizes individuals across devices, browsers, and systems—applying the opt-out choice universally without forcing redundant verification or duplicative processes.
Key innovations include:
Single-action enforcement A single consumer opt-out action is honored across all data flows without repeat submissions.
Adaptive experiences Dynamic forms adjust based on known user context, minimizing unnecessary data collection.
Unified workflows One connected process serves both known and unknown users, eliminating separate “Do Not Sell” mechanisms.
Automatically linked signals Consent banners and webforms natively connect to ensure consistent recognition and enforcement.
End-to-end auditability Backend and downstream updates (CRM, CDP, ad platforms, DSPs) are logged with identity-based proof of enforcement.
“The industry has spent years adding more banners and forms, while opt-out enforcement remained fragmented behind the scenes,” said Max Anderson, Co-Founder of Ketch. “Ketch Opt-Out Sync is different. It connects identity, consent, and enforcement so a single opt-out actually governs how data is used everywhere it exists.”
Ketch Opt-Out Sync is available immediately as part of the Ketch Platform. It empowers organizations to meet evolving U.S. state privacy requirements while building trust through transparent, comprehensive preference enforcement.
For more information and a product tour, visit the official announcement link.
About Ketch
Ketch is the AI Privacy Company. The Ketch Platform helps businesses collect and use people’s data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers.
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