Indeavor, a leader in workforce management for complex 24/7 operations, has appointed Carter Lloyds as Chief Marketing Officer to drive its global expansion and champion frontline workers. Announced on August 28, 2025, Lloyds’ appointment strengthens Indeavor’s mission to optimize labor and enhance employee experiences through innovative technology.
Indeavor names Carter Lloyds as Chief Marketing Officer on August 28, 2025.
Lloyds brings over 20 years of experience from QAD, focusing on frontline innovation.
Will lead global marketing to expand Indeavor’s brand and customer engagement.
Aims to position Indeavor as the leader in people-first workforce management.
Focuses on agile, compliant scheduling for 24/7 operations.
Supports labor optimization and frontline employee empowerment.
Indeavor has appointed Carter Lloyds as its new Chief Marketing Officer, leveraging his extensive experience in manufacturing, supply chain, and workforce innovation. Previously, Lloyds served as CMO at QAD, where he drove global marketing and branding for QAD Redzone, a platform empowering frontline teams. “Carter’s vision for the future of workforce management aligns perfectly with Indeavor’s mission,” said Brandon Schwarz, Chief Executive Officer of Indeavor.
In his role, Lloyds will spearhead Indeavor’s global marketing efforts, focusing on expanding brand presence and strengthening customer engagement. His strategy emphasizes positioning Indeavor as the category leader in people-first workforce management, particularly for industries with complex 24/7 operations. By prioritizing agile and compliant scheduling, Lloyds aims to address the growing demands for labor optimization and talent retention.
Lloyds’ expertise aligns with Indeavor’s commitment to elevating frontline employees. “I’ve spent my career at the intersection of technology, manufacturing, and people,” said Lloyds. “What excites me about Indeavor is its unwavering focus on the frontline—the teams who make, move, and power the world every day. This is not about incremental improvements; it’s about redefining how organizations plan, schedule, and support their workforce.” His leadership will drive innovations that enhance workforce visibility and flexibility.
Lloyds’ appointment reinforces Indeavor’s investment in leaders to accelerate growth among global enterprises. With mounting pressures to ensure compliance and improve employee experiences, Indeavor’s platform delivers real-time workforce visibility and intelligent scheduling. Lloyds’ vision will amplify these capabilities, positioning Indeavor to meet the needs of mission-critical industries worldwide.
Indeavor’s appointment of Carter Lloyds as CMO marks a pivotal step in advancing its people-first workforce management solutions. With his leadership, Indeavor is set to redefine how global enterprises optimize labor and empower frontline workers, driving innovation and growth in 2025.
Indeavor is the leading workforce management and people operations platform designed for complex, 24/7 operations. Trusted by the world’s largest manufacturers, and mission-critical enterprises, Indeavor empowers organizations to optimize labor costs, ensure compliance, and elevate the frontline employee experience. By combining intelligent employee scheduling, real-time workforce visibility, and people-first design, Indeavor ensures every shift is covered and every employee is supported.
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