Brevo, a leading customer relationship management (CRM) suite, has established its first advisory board to guide its global expansion and enhance its marketing capabilities. Announced on June 18, 2024, the board comprises Ajay Awatramani, Channing Ferrer, and Nadine Pichelot, who will provide strategic guidance, market insights, and networking opportunities to support Brevo’s growth.
Brevo launches its first advisory board to steer CRM suite expansion.
Ajay Awatramani, Channing Ferrer, and Nadine Pichelot join as advisers.
Board to focus on US market growth and technology advancements.
Advisers bring expertise from Cornerstone, HubSpot, Akeneo, and more.
Strategic guidance targets market trends and new partnerships.
Aims to enhance customer engagement and competitive positioning.
Brevo’s newly formed advisory board is set to play a pivotal role in shaping the company’s strategic direction, particularly in expanding its CRM suite and marketing capabilities. The board will provide insights into market trends, emerging technologies, and customer preferences, with a strong focus on driving growth in the US market. By leveraging the diverse expertise of its members, Brevo aims to strengthen its competitive position and foster new partnerships.
The advisory board includes three seasoned professionals with extensive experience in technology and business strategy. Ajay Awatramani, former Chief Product Officer at Cornerstone OnDemand, brings expertise in go-to-market strategies from his roles at Oracle, Marketo, and Adobe. Channing Ferrer, a Limited Partner at Stage 2 Capital, offers insights from his executive positions at HubSpot and Semrush. Nadine Pichelot, Chief Financial Officer at Akeneo, contributes over 40 years of finance and operations experience from companies like Apple, Cisco, and Dell.
The advisory board’s formation aligns with Brevo’s goal to stay ahead in the competitive CRM market. As Armand Thiberge, CEO of Brevo, stated, “This group of industry leaders brings valuable perspectives on market trends, emerging technologies, and industry-standard best practices that will serve as a guide for Brevo in our next phase of growth.” Their insights will help Brevo navigate the evolving CRM landscape, identify new opportunities, and enhance customer engagement strategies.
Beyond market insights, the advisory board will facilitate collaboration and partnership opportunities. By tapping into the extensive networks of Awatramani, Ferrer, and Pichelot, Brevo aims to forge connections with industry leaders and innovators. This strategic move will support the company’s efforts to integrate cutting-edge technologies and best practices, ensuring its CRM suite remains a leader in delivering value to customers.
Brevo offers the most approachable customer relationship management (CRM) suite to deliver sustainable growth to all businesses and nonprofit organizations. With Brevo, businesses benefit from a unified view of the customer journey with a marketing and sales platform, marketing campaigns over email, SMS, WhatsApp, chat and much more. Today, over 500,000 businesses including eBay, H&M, Sodexo, Louis Vuitton, Carrefour and Michelin trust Brevo’s reliable technology to deepen their relationships with customers. Brevo reached the coveted Centaur status with $100M ARR in January 2023 and has over 800 employees globally. Its global operations are headquartered in Paris.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.