Blue Yonder, a global leader in digital supply chain transformation, announced that its subsidiary Doddle Inc. acquired the remaining 51% of Inmar Post-Purchase Solutions (IPPS), a joint venture previously formed with Inmar, Inc. in March 2022. This acquisition grants Blue Yonder full ownership of IPPS, now rebranded as Blue Yonder Reverse Retail Operations LLC, enhancing its reverse logistics and returns management capabilities.
Blue Yonder acquires 100% of Inmar Post-Purchase Solutions via Doddle Inc.
IPPS, now Blue Yonder Reverse Retail Operations LLC, supports FedEx Easy Returns at 3,000+ U.S. drop-off points.
Powered by Blue Yonder Returns Management solution for package- and label-free returns.
Offers retailers visibility, cost reduction, and sustainability; consumers gain convenience.
Addresses growing returns volume, with 60% of consumers prioritizing drop-off convenience.
Acquisition strengthens Blue Yonder’s end-to-end supply chain platform.
Blue Yonder, a Panasonic subsidiary, initially held a 49% stake in IPPS through Doddle, which it acquired in November 2023. The purchase of the remaining 51% from Inmar, Inc. solidifies Blue Yonder’s position in reverse logistics, a critical area as e-commerce returns surge. Duncan Angove, CEO of Blue Yonder, noted, “The volume of consumer returns is growing exponentially, but the disparate elements of the reverse logistics process make it hard to keep up.” The acquisition aligns with Blue Yonder’s $1 billion M&A strategy since Q4 2023, following acquisitions of Doddle, flexis AG, One Network Enterprises, and Pledge.
The rebranded entity supports FedEx Easy Returns, a low-cost, package- and label-free returns service available at approximately 3,000 drop-off locations, including 2,000 FedEx Office sites and 1,100 Kohl’s stores, with plans for rapid expansion. The service leverages Blue Yonder’s Returns Management solution, which streamlines returns for retailers and enhances consumer convenience. A Blue Yonder survey found that 60% of consumers prioritize convenient drop-off locations, and 47% value faster refund processing.
The solution delivers:
Superior Visibility: End-to-end tracking for smarter inventory decisions.
Reduced Costs: Bulk return shipping minimizes logistics expenses.
Improved Consumer Experience: Thousands of drop-off points and faster refunds.
Enhanced Sustainability: Consolidated shipping reduces packaging and emissions.
Improved Cycle Time: Speeds up return processing to boost inventory availability.
Tim Robinson, VP of Returns at Blue Yonder, emphasized, “With Blue Yonder Returns Management, retailers can optimize their returns process, enhancing speed, sustainability, and cost-effectiveness while simplifying the returns process for consumers.”
The reverse logistics market, valued at $600 billion in 2024, is projected to grow at a 10% CAGR through 2030, driven by e-commerce growth and consumer expectations for seamless returns. Blue Yonder’s solution competes with platforms like Happy Returns (acquired by UPS) and Narvar, but its integration with FedEx and Kohl’s networks, coupled with Doddle’s technology, provides a competitive edge. Posts on X, such as from @cmroberson06, highlight the acquisition’s significance in consolidating Blue Yonder’s control over IPPS.
The acquisition strengthens Blue Yonder’s end-to-end supply chain platform, which spans planning, execution, commerce, and returns, serving clients like Walgreens, DHL, and Carlsberg. It follows Blue Yonder’s strategic partnership with Inmar Post-Purchase Solutions and FedEx, which added 2,000 drop-off points in August 2024. However, DHL Supply Chain’s acquisition of Inmar Supply Chain Solutions in January 2025 may shift competitive dynamics, though Blue Yonder maintains its joint venture structure with Inmar, Inc. for this deal. Challenges include scaling the drop-off infrastructure and managing integration costs amid a cybersecurity incident reported in 2024.
Blue Yonder plans to expand the FedEx Easy Returns network and enhance its AI-driven solutions, leveraging its 900+ patents and $2 billion R&D investment. The acquisition positions Blue Yonder to capture a larger share of the $130 billion supply chain software market, competing with SAP, Oracle, and Manhattan Associates. With a potential valuation of $8–10 billion, Blue Yonder could pursue further acquisitions to bolster sustainability and resilience, aligning with industry trends.
Blue Yonder’s acquisition of Inmar Post-Purchase Solutions on June 18, 2025, via Doddle Inc. marks a pivotal step in transforming reverse logistics. By fully owning Blue Yonder Reverse Retail Operations LLC, the company enhances its ability to deliver convenient, sustainable, and cost-effective returns solutions, redefining the future of retail returns for consumers and retailers alike.
Blue Yonder is the world leader in end-to-end digital supply chain transformation. With a unified, AI-driven platform and multi-tier network, Blue Yonder empowers businesses to operate sustainably, scale profitably, and delight their customers all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder’s modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption.
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