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Accenture announced on September 4, 2025, the acquisition of MomentumABM, a UK-headquartered growth consultancy specializing in account-based marketing (ABM) strategies. This acquisition strengthens Accenture Song, the company’s tech-powered creative group, by integrating MomentumABM’s expertise to address the evolving demands of B2B marketing in technology, financial services, and B2B services sectors.
Acquisition: Accenture acquires MomentumABM, a UK-based growth consultancy founded in 2011.
Team: Approximately 90 specialists based in London and Boston join Accenture Song.
Capabilities: ABM Adoption Framework, Customer Buying Index (CBX), and Global Marketing Excellence Awards.
Market Growth: Global B2B marketing services market expected to grow from $22.77B in 2025 at a 6.7% CAGR through 2030.
Stock Performance: ACN closed at $255.86 on September 5, 2025, with a market cap of $158.30B (refer to the finance card above).
Leadership Quotes: Sohel Aziz and Shaheen Sayed emphasize alignment with B2B growth and marketing reinvention.
MomentumABM, founded in 2011, brings a team of around 90 specialists in London and Boston, enhancing Accenture Song’s ability to deliver customer-centric growth strategies, connected sales and service models, and AI-powered personalization. The firm’s expertise, bolstered by its 2020 acquisition of ITSMA, includes:
ABM Adoption Framework: A proprietary methodology for implementing account-based marketing.
Customer Buying Index (CBX): Research-based insights from global C-suite decision-makers.
Global Marketing Excellence Awards: Recognizes industry-leading B2B marketing practices.
B2B Marketing Advisory: Covers strategy development, operating model design, capability building, and program execution.
Sohel Aziz, Accenture Song lead for the UK, Ireland, and Africa, stated, “With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing.” Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa, added, “MomentumABM’s approach is aligned with our vision of the future of B2B growth.” Alisha Lyndon, CEO of MomentumABM, emphasized the synergy: “By joining Accenture Song, we will bring together our B2B marketing expertise with Song’s global scale and AI investments.”
The acquisition aligns with the projected growth of the global B2B marketing services market, expected to reach $22.77 billion by 2030 with a 6.7% CAGR, driven by a shift to digital-first strategies. This move follows Accenture Song’s recent acquisitions of Unlimited, GemSeek, Mindcurv, and ConcentricLife, reflecting a strategy to expand marketing transformation capabilities. Accenture’s Q3 2025 results reported a 12% increase in earnings per share to $3.49 and revenue growth of 7% to $17.7 billion, despite a stock downgrade by Rothschild Redburn due to concerns over non-AI business growth.
As seen in the finance card above, Accenture’s stock (ACN) closed at $255.86 on September 5, 2025, up 1.1% from $252.94, with a market cap of $158.30 billion. However, it remains 35.8% below its 52-week high of $398.35, reflecting market dynamics. MomentumABM’s integration is expected to enhance Accenture’s ability to serve enterprise clients in complex B2B industries, leveraging AI and data-driven personalization to meet rising client expectations.
Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture Song, its tech-powered creative group, accelerates growth through customer relevance, spanning ideation, technology, and marketing strategy. With operations in over 120 countries, Accenture drives innovation to improve how the world works and lives.
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