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8x8 Launches CX Champions to Honor Customer Heroes


8x8 Launches CX Champions to Honor Customer Heroes
  • by: Source Logo
  • |
  • September 16, 2025

8x8, Inc., a leading provider of integrated customer experience (CX) platforms, has launched the 8x8 CX Champions Fantasy Team, a global recognition program celebrating individuals who drive exceptional customer interactions. From IT leaders maintaining critical infrastructure to frontline agents delivering standout service, the program highlights those who create memorable CX moments. Nominations are open for monthly awards, with winners receiving tickets to Southampton Football Club home games, big-screen recognition at St. Mary’s Stadium, and exclusive merchandise.

Quick Intel

  • 8x8 launches CX Champions Fantasy Team to honor IT leaders, frontline agents, and CX heroes.
  • Monthly winners receive Southampton FC game tickets, stadium recognition, and merchandise.
  • Nominations open for technical and non-technical roles until May 2026.
  • Program emphasizes the critical role of CX in building customer loyalty and business growth.
  • Inspired by 8x8’s Southampton FC sponsorship, linking CX excellence to team dynamics.
  • 8x8 stock (EGHT) closed at $2.23 on September 16, 2025, per finance card data.

Program Details

The CX Champions Fantasy Team celebrates the unsung heroes behind seamless customer experiences, from CIOs acting as the “goalkeeper” of infrastructure to IT managers likened to agile “wingers” keeping operations moving. “This is a bit of fun with serious undertones because without great CX you’re nothing,” said Jamie Snaddon, GVP, Managing Director of EMEA at 8x8, Inc. The program underscores the business imperative of delivering empathetic, reliable interactions to foster loyalty and growth.

Nominations are open to colleagues, customers, partners, or industry leaders in technical and non-technical roles, including marketing, communications, and support. Winners will be named monthly in the official CX Champions Fantasy Team lineup, enjoying exclusive Southampton FC experiences. 

Financial Context

Per the finance card, 8x8’s stock (EGHT) closed at $2.23 on September 16, 2025, with a market cap of $291.79 million. The stock has risen from a year-low of $1.85 but remains below its year-high of $3.75 and last year’s price of $3.55, reflecting a year-over-year decline of 37.32%. This program aligns with 8x8’s strategy to strengthen its CX market presence through community engagement and brand visibility.

Industry Impact

In a competitive landscape, outstanding CX is vital for long-term success. 8x8’s integrated platform—combining Contact Center, Unified Communication, and CPaaS solutions—leverages AI to enable personalized customer journeys and operational excellence. The CX Champions program highlights the human element behind these technologies, recognizing those who empower organizations to excel in customer interactions.

About 8x8 Inc.

8x8, Inc. connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communication, and CPaaS solutions. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.

  • 8x8CX ChampionsCustomer ExperienceCX HeroesSouthampton FCA Iin CX
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