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Australian businesses can now leverage enhanced SMS capabilities within 8x8 Work to connect with customers more effectively. This expansion allows for direct, one-to-one SMS communication using Australian mobile numbers, streamlining interactions and improving customer experience.
8x8 Work now supports one-to-one SMS for Australian businesses.
Use the same number for calls and SMS, simplifying communication.
Available across all X Series licenses with no extra cost.
Self-service setup via Admin Console, no additional licenses needed.
Compliant with ACMA guidelines and Australia’s Spam Act 2003.
Enhances customer engagement with seamless, trusted SMS communication.
The new SMS functionality in 8x8 Work enables businesses to send and receive one-to-one SMS directly from their desktop or mobile app. By using Australian mobile numbers in the +61 format, companies can engage customers on a platform they already trust. This integration eliminates the need for separate systems, allowing agents to manage both calls and texts from a single number, enhancing efficiency and reducing complexity.
SMS remains a cornerstone of communication in Australia, with 96% of adults using mobile phones for texting, according to the Australian Communications and Media Authority. Despite the popularity of messaging apps like WhatsApp, SMS is a reliable and widely adopted channel for businesses. This makes 8x8’s native SMS support a critical tool for organizations aiming to maintain strong customer connections.
The SMS feature is available across all 8x8 X Series licenses (X1–X8) without additional purchase. Businesses can easily configure it through the Admin Console, ensuring quick adoption. Designed with compliance in mind, the feature adheres to ACMA guidelines, the Spam Act 2003, and Australia’s Interception Act, providing a secure and legally compliant communication tool.
“SMS continues to be one of the most trusted and widely used communication tools in Australia, and our customers want it integrated directly into their workflows,” said David Land, senior manager, channel sales at 8x8. “By bringing SMS into 8x8 Work alongside calling, we’re giving businesses a simpler, more consistent way to connect — helping their teams respond faster, reduce missed opportunities, and deliver a better customer experience.”
This development empowers businesses, whether headquartered in Australia or operating local branches, to foster stronger customer relationships through a unified communication platform. The seamless integration of SMS into 8x8 Work ensures faster responses and a more cohesive customer journey.
The addition of native SMS to 8x8 Work marks a significant step in enhancing customer engagement for Australian businesses. By combining reliability, compliance, and ease of use, 8x8 continues to support organizations in delivering exceptional customer experiences.
8x8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience – combining Contact Center, Unified Communication, and CPaaS solutions. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. 8x8 helps customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.
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