Corsearch, a leader in trademarks and brand protection, has introduced the Corsearch Visual Authentication Network (CVAN), the industry's first proactive brand protection platform designed specifically for online marketplaces. Developed through collaboration with major global platforms and brands, CVAN shifts anti-counterfeiting efforts from reactive takedowns to preemptive detection, preventing infringing listings from going live and addressing the growing threat of counterfeit goods that endanger consumer safety, harm the environment, and damage economies.
Quick Intel
Corsearch has launched the Corsearch Visual Authentication Network (CVAN), a groundbreaking proactive solution that empowers online marketplaces to combat counterfeiting and IP infringements before they reach consumers.
Addressing Industry Fragmentation and Counterfeit Growth Counterfeit products, numbering in the hundreds of millions annually, are sold under unsafe conditions, contributing to public health risks, environmental damage, and economic losses. Traditionally, platforms, brand protection providers, and brand owners have operated in silos, leading to resource inefficiencies and blind spots. Bad actors exploit these gaps by migrating across platforms. CVAN closes this divide by combining cross-platform monitoring with deep brand knowledge, enabling unified, proactive enforcement that makes counterfeiting less economically viable.
How CVAN Delivers Proactive Protection CVAN monitors over 1,500 marketplaces daily and uses Corsearch's proprietary technology to provide near real-time, pre-publishing recommendations. This allows platforms to push potentially infringing listings directly to moderation queues before publication, drastically reducing the time bad actors have to exploit delays. The platform-native design ensures marketplaces retain full control, supporting automation where desired while adhering to each platform's specific rules and policies.
Key Benefits and Real-World Impact CVAN significantly lowers operational burdens by improving risk analysis efficiency. One large marketplace achieved over 90% reduction in internal moderation time and proactively blocked more than 90% of violations. Beyond core IP issues like counterfeiting, trademark, and copyright infringement, CVAN identifies content violating platform-specific terms and conditions, promoting comprehensive compliance. These capabilities transform reactive processes into scalable, automated prevention.
Insights from Corsearch Leadership Matteo Amerio, President, Brand and Content Protection, Corsearch, explains, "Marketplaces have traditionally operated as isolated ecosystems with their own data, rules, and moderation teams. This creates blind spots, as bad actors can easily migrate from one platform to another, exploiting the lack of cross-platform visibility and specific product knowledge needed to identify sophisticated infringements instantly. CVAN changes this dynamic. By monitoring over 1,500 marketplaces daily, it leverages brand insights and cross-platform visibility to bring marketplace filtering and user protection to the next level."
"For years, platforms and brands have sought ways to collaborate, yet certain gaps remain insurmountable," adds Pietro Gagliano, Head of Corsearch LABS. "We are genuinely thrilled to have created CVAN, as the market's only solution capable of bridging this divide. CVAN enables successful cooperation between platforms, brands, and providers, marking another significant stride toward making the internet a safer environment for all."
Matteo Amerio concludes, "CVAN is more than just a technological upgrade; it is a call to unify the industry. It is time to stop simply throwing people at a problem that requires exponential automation, speed, scale, collaboration and deep IP domain expertise. We must leverage proactive technologies, to push for collaboration between the key stakeholders to have a chance at impacting one of the greatest threats to brand trust and consumer safety: counterfeits."
Innovation Through Corsearch LABS CVAN marks the debut offering from Corsearch LABS, the company's dedicated innovation hub focused on rapid development of digital-first solutions through industry collaboration. Corsearch LABS aims to outpace the evolving illicit market by transforming concepts into deployable products that empower platforms to enforce regulations, combat IP violations, and ensure safer online environments at unprecedented speed and scale.
About Corsearch
(not provided in source; standard inclusion if available from official channels would note Corsearch as the industry leader in comprehensive trademark, brand, and content protection solutions.)
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