CoachHub, a leading global digital coaching platform, announced the official rollout of AIMY™, an AI-driven coaching solution designed to deliver continuous, personalized coaching to employees at all levels. Built on six years of innovation and backed by Microsoft Azure, AIMY™ democratizes coaching, aligning individual growth with organizational goals to boost engagement, productivity, and retention.
AIMY™ launched on June 30, 2025, available to all CoachHub customers.
Offers 24/7, customizable AI coaching in multiple languages and styles.
Supports goal-setting, role-play, and situational coaching for diverse workplace needs.
Early adopters like Texas Tech University and Bolton report strong results.
80% of role-play users practiced delivering feedback, per beta data.
Built with CoachHub’s Science Council, ICF, and Microsoft Azure for compliance.
AIMY™ redefines workforce development by offering scalable, personalized coaching through three modes: goal-based coaching, situational coaching, and role-play. Coachees can customize voice, gender, coaching style, and language for a human-like experience. “Offering coachees the ability to select a voice, avatar, language, and coaching style makes the experience feel more human, relevant, and engaging,” said Hilary Aylesworth, Chief Product and Technology Officer at CoachHub.
The platform addresses key workplace challenges, including:
Career Development: Preparing for performance reviews and setting goals.
Feedback Delivery: Rehearsing conversations with managers (40%), peers (32%), or direct reports (28%).
Onboarding: Clarifying roles and building confidence for new hires.
Communication and Collaboration: Enhancing workplace interactions and teamwork.
Stress and Time Management: Managing pressure and prioritizing tasks.
Beta testing revealed 80% of users leveraged role-play to practice feedback, with 30% focusing on conflict management, 27% on collaboration, and 18% on communication. Users at Texas Tech University praised AIMY™’s intuitive design and ability to prompt deeper reflection, while Bolton highlighted its role in structuring goal-setting and problem-solving.
Developed over six years with input from CoachHub’s Science Council, the International Coaching Federation (ICF), and 3,500+ certified coaches, AIMY™ integrates behavioral science and proprietary AI to deliver evidence-based coaching. Powered by Microsoft Azure AI Foundry, it ensures GDPR-compliant data protection, scalability, and low latency. “AIMY™ fills a critical gap in professional development, addressing skills shortages and rapid technological transformation,” said Jason Graefe, Corporate Vice President at Microsoft.
“AIMY™ is not just an AI assistant; it is a true AI coach,” said Matti Niebelschütz, CEO of CoachHub. “It transforms professional development on a global scale by connecting coaching to what matters most—your values and strategic vision.”
The global corporate training market is projected to grow at a 12.5% CAGR through 2030, driven by demand for scalable learning solutions. AIMY™ competes with platforms like BetterUp and Torch but stands out with its Microsoft-backed infrastructure and focus on democratizing coaching for frontline workers, historically underserved by traditional models. CoachHub’s 1,000+ clients, including CEMEX, benefit from AIMY™’s integration with tools like Microsoft Teams and Workday, enhancing accessibility.
Posts on X reflect enthusiasm for AIMY™, with @HRTechSeries noting its potential to revolutionize employee development. CoachHub’s 90% participant-reported increase in self-awareness and ongoing “impact measurement 2.0” initiative underscore its commitment to measurable ROI.
CoachHub’s mission to democratize coaching—historically limited to 20% of workforces—drives AIMY™’s design. With 25% of its team dedicated to R&D, CoachHub continues to innovate, serving 1,000+ organizations across 90 countries with 3,500+ coaches in 80+ languages. AIMY™ complements human coaching, ensuring scalability without replacing the empathy and expertise of its global coach network.
AIMY™ positions CoachHub as a leader in AI-driven talent development, empowering organizations to foster continuous learning and resilience in a dynamic global workplace.
CoachHub is the leading global talent development platform that enables organizations to create personalized, measurable and scalable coaching programs for their entire workforce, regardless of department and seniority level. By doing so, organizations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention. CoachHub's global pool of coaches is comprised of over 3,500 certified business coaches in 90 countries across six continents with coaching sessions available in over 80 languages. Serving more than 1,000 clients worldwide, CoachHub's innovative coaching programs are based on proprietary scientific research and development from its Innovation Lab. CoachHub is backed by leading tech investors, including Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, Partech and Silicon Valley Bank/SVB Capital. CoachHub was certified as a carbon-neutral company and consistently measures, reduces, and implements strategies to minimize its environmental impact.
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