TARA Media has partnered with Triton Digital to integrate programmatic audio advertising into its Media Buying Platform, enhancing advertisers’ access to premium streaming audio inventory. This collaboration strengthens omnichannel marketing strategies, streamlining ad placements across digital audio, podcasts, and broadcast radio.
TARA Media’s integration with Triton Digital, a leader in digital audio and podcast technology, allows advertisers to access premium programmatic audio inventory within its Media Buying Platform. This partnership, announced on May 14, 2025, enables brands to incorporate streaming audio and podcasts alongside other digital channels like CTV and display ads, optimizing campaign efficiency. Jeffrey Kaplan, CEO of TARA Media, states, “Triton Digital is an audio media market leader and we are proud to offer TARA Media’s brand and agency clients unique access to Triton’s programmatic audio inventory alongside other programmatic media channels while maintain household level-targeting within the platform.”
The TARA Media Buying Platform supports multiple advertising channels, including OTT, online video, and native advertising, with advanced targeting capabilities. By adding Triton’s audio inventory, the platform eliminates the need for advertisers to engage multiple suppliers, simplifying the media buying process. Kaplan notes, “This helps streamline media buying for advertisers eliminating the need to go multiple suppliers for each media channel,” ensuring transparency and precision in campaign execution.
Triton Digital’s expertise in digital audio and broadcast radio provides TARA Media clients with access to brand-safe, high-quality audio inventory. Rebecca Dalby, VP of Demand at Triton Digital, explains, “The power of audio in today’s media market is only growing as advertisers want network-level access to the leading audio inventory.” This partnership enhances TARA Media’s ability to deliver data-driven, targeted audio ads, aligning with the growing demand for programmatic advertising solutions.
The partnership reflects the rising popularity of programmatic audio, with the IAB reporting an 18% increase in programmatic ad revenue to $134.8 billion in 2024. TARA Media’s collaboration with Triton Digital positions it to capitalize on this trend, offering advertisers real-time bidding and dynamic ad insertion for precise audience targeting. This strategic move strengthens TARA Media’s role as a leader in data-driven marketing solutions.
This partnership between TARA Media and Triton Digital marks a significant advancement in programmatic audio advertising. By combining Triton’s premium audio inventory with TARA Media’s robust platform, advertisers gain a streamlined, data-driven solution to enhance campaign performance across omnichannel strategies.
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
TARA Media Strategies is a full-service marketing agency that taps into a unique combination of technology, data and media expertise to design and execute outcome-driven digital media campaigns for agencies, brands and nonprofits. Helping navigate today's complex marketing ecosystem, TARA Media's digital ad programs fuel growth through creative campaigns built on comprehensive audience data and executed through a proprietary all-in-one media buying platform that offers unrivaled affordability, speed and transparency. Founded in 2017, TARA Media is a business-unit of holding company TARA Group.
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