MotionPoint, a leader in website translation technology, has announced the launch of its new parent brand, MarketFully. This strategic move unites MotionPoint with its recent acquisitions, Key Content and GetGloby, under a single, integrated platform. While each brand will retain its identity and operations with a "by MarketFully" endorsement, they will now share technologies, innovations, and services to enhance their collective capabilities.
At the heart of MarketFully is the introduction of InContent Marketing™, a new category focused on InLanguage, InCulture, and InMarket digital content marketing. This approach aims to help brands inform, create, translate, manage, and optimize content more effectively to build genuine connections with diverse audiences across languages, markets, and cultures.
InContent Marketing™ is defined as digital content marketing that is InLanguage, InCulture, and InMarket, embodying best practices for multilingual and multicultural communications. This approach moves beyond traditional translation by empowering brands to develop and execute a comprehensive multilingual and multicultural marketing strategy. This strategy is informed by business objectives, audience insights, cultural context, market specifics, and language needs.
The InContent Marketing™ process begins with multilingual and multicultural content intelligence, which involves analyzing market opportunities, audience behavior, and strategic goals to determine the optimal content strategy—whether to originate new content, adapt existing translations, or simply translate. Based on this intelligence, brands create new digital content, adapt translations as needed, and strategically distribute content across relevant digital channels. Performance is continuously monitored, with insights directly informing the refinement of future strategies, creating a dynamic, data-driven cycle of continuous improvement and deeper audience engagement.
By unifying intelligence, content creation or translation, content distribution, and performance measurement within a cohesive multilingual strategy, InContent Marketing™ ensures that brands deliver digital experiences that foster meaningful engagement and drive scalable growth across any market and in any language.
Evan Kramer, CEO of MotionPoint and MarketFully, stated, "MarketFully becomes the catalyst to deliver the first purpose-built multilingual and multicultural content marketing platform in the world, the InContent Marketing™ platform. By bringing together our translation technology, AI-driven transcreation solutions, and multilingual content expertise, we can support brands at every stage of their global and domestic expansion."
MarketFully is designed to facilitate brand growth in both global and domestic multilingual and multicultural markets. Whether targeting U.S. Hispanic audiences, French speakers in Canada, or diverse communities across Europe, LATAM, and Asia, MarketFully enables companies to connect authentically with audiences in their preferred language and cultural context.
The creation of MarketFully and the InContent Marketing™ framework addresses a gap that traditional translation and localization efforts alone cannot fill. It helps brands transition from isolated translation projects to comprehensive strategies that yield tangible business results. Instead of viewing translation as a separate task, MarketFully assists companies in building holistic multilingual content strategies, transforming localized websites, for instance, into high-performing digital experiences driven by culturally relevant and intentional marketing that delivers measurable outcomes.
Pablo Navascués, Managing Director of Key Content, explained, "MotionPoint has long made it easy for companies to translate and localize digital experiences. But translation alone is not enough. To drive real ROI, companies must use content to increase traffic and conversions, as well as to support their brand and reputation. Most organizations struggle to attribute revenue to translated sites because they do not apply the same marketing intensity and strategic focus. With InContent Marketing™, we'll help brands close that gap and maximize the full potential of their multilingual digital investments."
By integrating MotionPoint, GetGloby, and Key Content under the MarketFully platform, brands can fully leverage the potential of InContent Marketing™ by creating, translating, and optimizing content that is truly InLanguage, InCulture, and InMarket. Each brand within the MarketFully ecosystem plays a distinct and essential role:
MotionPoint provides its Adaptive Translation™ technology and website localization expertise, streamlining the production and publication of multilingual digital content at scale.
Key Content specializes in multilingual content origination, SEO, and digital storytelling, assisting brands in creating new content specifically tailored for each target audience. The technology and support from MotionPoint and GetGloby significantly enhance Key Content's production speed, impact, and scalability.
GetGloby's purpose-built content marketing technology strengthens both MotionPoint's Adaptive Translation™ and Key Content's services, enabling more efficient, culturally precise, and performance-driven localized digital marketing efforts.
Collectively, these integrated capabilities equip brands with the intelligence, creation, translation, distribution, and performance optimization necessary to succeed in multilingual and multicultural markets.
Richard Erickson, Partner at Lightview Capital, the private equity partner of MarketFully, commented, "As MarketFully's private equity partner, we're proud to support the vision behind bringing MotionPoint, GetGloby, and Key Content together. MarketFully creates a true end-to-end solution for brands looking to lead in an increasingly multilingual and multicultural world."
By combining these strengths, MarketFully empowers brands to move beyond simple translation and truly activate multilingual growth.
MarketFully intends to continue investing to expand its platform's technology and services. Planned extension services for 2025 include global social media management, AI-driven search optimization, and the introduction of custom brand LLMs powered by agentic AI.
Diego Antista, Co-Founder of GetGloby, said, "We're already developing the next generation of technology to fuel the future of InContent Marketing™. From AI-powered brand LLMs to intelligent content creation technology, we're focused on helping brands connect more authentically and scale more efficiently across every language, culture, and market."
MarketFully also has plans for additional acquisitions in 2025 to further realize its vision of redefining how brands create, distribute, and optimize multilingual and multicultural digital content marketing.
MarketFully is the first purpose-built multilingual marketing platform designed to deliver InContent Marketing™ digital marketing that is InLanguage, InCulture, and InMarket. As the parent brand of MotionPoint, GetGloby, and Key Content, MarketFully unites translation technology, AI-driven transcreation, and multilingual content marketing services into a single, integrated platform. By combining innovative technology with human expertise, MarketFully empowers brands to create, optimize, and scale digital experiences that drive authentic connections across global and domestic markets.
MotionPoint is the global leader in website translation technology, empowering businesses to create, maintain, and optimize multilingual websites across any platform. By leveraging innovative technology and deep expertise, MotionPoint ensures that brands can connect with their audiences in ways that resonate culturally and linguistically.
Key Content is a leading multilingual content marketing agency specializing in creating impactful digital content for global audiences. With expertise in SEO, editorial content, and digital storytelling, Key Content helps brands connect authentically with audiences in over 80 markets.
GetGloby is content marketing technology purpose-built for multilingual marketing to help inform, create, manage, and optimize InLanguage, InCulture, and InMarket content at scale. Designed by former Google executives, GetGloby's Jaga AI technology ensures marketing creatives can be localized while preserving brand intent and cultural resonance — unlocking growth with unprecedented speed and accuracy.
Lightview Capital is a leading private equity firm focused on investing in founder-owned companies in the business services and tech-enabled services industries. Lightview partners with its portfolio companies by providing deep industry knowledge, insightful experience, and active resources to unlock growth and drive value. Lightview Capital's investment style combines deep operational expertise with an entrepreneurial spirit that delivers measurable results.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.