ActiveCampaign, a leading marketing automation platform, has introduced Active Intelligence, a transformative AI-driven user experience that redefines marketing orchestration. By integrating AI across its platform, ActiveCampaign enables businesses to create high-performing, cross-channel campaigns that align with their goals, delivering faster, smarter, and more intuitive marketing solutions.
Active Intelligence integrates AI for smarter marketing automation.
AI agents enable rapid campaign execution across channels.
WhatsApp integration reaches 2.4 billion users for global messaging.
Expanded SMS features support personalized, AI-driven campaigns.
Wix partnership syncs data for real-time marketing automations.
ActiveCampaign’s keynote on May 28 to showcase further innovations.
Active Intelligence marks a shift from traditional automation to AI-first marketing orchestration. This system-wide intelligence engine empowers marketers to set goals, with the platform autonomously building and adapting cross-channel campaigns. “We built Active Intelligence to fundamentally change how growing businesses approach marketing—not by adding more tools or complexity, but by introducing intelligence that orchestrates their marketing for them,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. The platform’s AI capabilities drive efficiency and creativity, enabling businesses to scale without sacrificing personalization.
ActiveCampaign is launching over 12 AI agents to streamline marketing processes. The Brand Kit agent ensures on-brand content, the Suggested Segments agent targets high-value customer segments, and the AI Automation agent delivers personalized 1:1 experiences to maximize conversions. “Incorporating ActiveCampaign’s AI into my workflow has been one of the most transformative changes I’ve made as a business owner,” said Amy Chinitz of Spark Joy New York. “It’s not just about writing faster. It’s about having a partner in the creative process that understands my brand, adapts to my audience, and helps me scale without losing my identity.” These agents enable marketers to move from ideation to execution quickly, regardless of expertise.
Following the acquisition of Hilos, ActiveCampaign now offers native WhatsApp Messaging, enabling businesses to reach over 2.4 billion users. Marketers can integrate WhatsApp into cross-channel workflows alongside email and SMS, with real-time reporting and segmentation for personalized communication. This expansion enhances ActiveCampaign’s ability to deliver scalable, global marketing solutions tailored to diverse audiences.
ActiveCampaign’s updated SMS features simplify launching AI-generated SMS/MMS campaigns and registering dedicated phone numbers. A forthcoming conversational inbox will further streamline personalized messaging. Additionally, a new Wix partnership syncs customer data from Wix products to trigger real-time automations. The platform’s evolution, powered by Model Context Protocol (MCP) and Agent-to-Agent (A2A) technology, fosters a connected ecosystem where AI tools collaborate to drive performance.
Active Intelligence positions ActiveCampaign as a leader in AI-driven marketing automation. By empowering businesses with autonomous AI agents, global messaging capabilities, and a connected ecosystem, the platform enables small teams to achieve results previously reserved for large departments, leveling the playing field for businesses worldwide.
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
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