Clay, a leading provider of Revenue Operations (RevOps) and growth solutions, and TrustRadius, a premier buyer intelligence platform, announced a strategic partnership to transform sales and marketing intelligence for technology vendors. By integrating TrustRadius’ downstream buyer intent data with Clay’s AI-driven outreach capabilities, the collaboration empowers teams to optimize outbound efforts, boost conversions, and enhance customer engagement.
Announced May 8, 2025, in Austin, TX.
Combines TrustRadius’ real-time buyer intent signals with Clay’s AI outreach platform.
Benefits include faster sales cycles, improved marketing ROI, and better team alignment.
Targets technology vendors, leveraging data from 12M+ annual TrustRadius visitors.
Builds on TrustRadius’ Intent-Driven Leads Program launched in July 2024.
Available via Clay’s platform with TrustRadius integration.
The partnership, detailed in a May 8, 2025, press release, aims to revolutionize how technology vendors drive sales and engage customers. “This partnership is a powerful way for companies to leverage AI and intent data to accelerate growth,” said Stefan Kollenberg, Head of Data Partnerships at Clay. TrustRadius’ downstream intent data, derived from over 12 million annual visitors researching B2B technology, identifies in-market buyers actively exploring products or competitors. Clay’s AI platform automates personalized outreach, ensuring timely, relevant messaging.
Vinay Bhagat, CEO of TrustRadius, added, “Our partnership with Clay takes this a step further by combining our intent data with their AI-powered outreach platform, empowering businesses to drive more efficient and effective strategies.” The integration, available since January 2025 as a Clay add-on, enhances account-based marketing (ABM) and demand generation.
Sales and Marketing Alignment: Intent signals ensure teams engage prospects with relevant messaging, fostering collaboration.
Accelerated Sales Cycles: Prioritizing active researchers shortens cycles and speeds conversions.
Increased Marketing ROI: Targeting high-intent prospects optimizes spend and improves effectiveness.
Enhanced Retention and Growth: Identifying customers researching competitors enables proactive retention and upsell strategies.
TrustRadius’ downstream intent data captures detailed signals from enterprise buyers, such as product comparisons and pricing evaluations, distinguishing it from broader second-party data like G2’s, which focuses on smaller businesses. Clay’s platform, with over 100 enrichment tools and Claygent AI, automates outreach workflows, crafting tailored messages based on these signals. For example, a vendor can prioritize leads researching their software versus competitors, delivering personalized emails or LinkedIn messages at scale.
The partnership builds on TrustRadius’ Intent-Driven Leads Program (July 2024), which connects vendors with high-intent buyers, and aligns with 2025’s B2B marketing trends. A 2025 Demand Gen Report notes 73% of B2B marketers plan to implement intent data strategies, driven by the need to target the 5% of in-market buyers. Competitors like ZoomInfo and 6sense offer intent data, but TrustRadius’ enterprise focus and Clay’s no-code, AI-driven outreach provide a unique edge for mid-market and enterprise vendors.
Posts on X reflect enthusiasm, with Clay highlighting “supercharged” ABM strategies and TrustRadius emphasizing fewer missed opportunities, though some users question integration costs. These sentiments are inconclusive but indicate strong engagement.
The Clay-TrustRadius partnership addresses inefficiencies in traditional lead generation, enabling vendors to focus on high-intent prospects. Early adopters, like Alteryx and Cisco, report increased conversion rates and pipeline growth from TrustRadius’ leads program, suggesting similar potential here. With Clay’s $57.5M Series B funding in 2024 and TrustRadius’ integrations with Salesforce and HubSpot, the partnership is poised to scale, potentially reshaping B2B sales intelligence. Explore more at clay.com or trustradius.com.
Clay is a GTM development environment trusted by 300,000 companies, including OpenAI and Anthropic. The platform helps RevOps teams build a strong data foundation, which enables other GTM teams to build creative workflows. Whether solving for automated CRM enrichment, lead scoring, personalized emails, or customer expansion, Clay is changing how companies acquire and retain customers.
TrustRadius delivers the most credible buyer intelligence platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.