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Databricks has announced the launch of Data Intelligence for Marketing in India. This new offering combines the Databricks Data Intelligence Platform with pre-built integrations to various leading marketing solution providers. It aims to provide marketers with a unified data and AI foundation, enabling them to consolidate customer and campaign data in real-time for better audience understanding, self-service insights, and the execution of more relevant and efficient campaigns.
Databricks launches Data Intelligence for Marketing in India.
The platform unifies customer and campaign data in real-time.
It empowers marketers with self-service insights and AI-driven campaign optimization.
Global brands like Skechers and PetSmart are already using this technology.
The solution integrates with leading martech providers like Adobe and Salesforce.
It helps organizations break down data silos and achieve a complete customer view.
Databricks' Data Intelligence for Marketing addresses the challenges marketers face in obtaining a holistic view of their customers and campaigns due to data fragmentation across disparate systems. While the desire to leverage AI is strong, the lack of unified and accurate data often hinders successful implementation. This new solution aims to meet the growing demand for more effective and personalized customer engagement. By providing easy access to insights and facilitating the use of AI and trusted marketing partners, the platform helps organizations meet customer expectations more rapidly.
Databricks highlights several key benefits of its Data Intelligence for Marketing platform:
All your marketing data, connected. Gain a comprehensive view of customers and campaigns to enhance segmentation, personalization, and conversion rates.
Insights for everyone. Empower all marketers, regardless of their technical expertise, with AI-powered tools that analyze customer and campaign data and understand business semantics, enabling real-time data exploration and action.
Greater efficiency. Enable marketers to quickly adopt AI for more effective campaigns, leveraging real-time and accurate data to drive reliable recommendations, triggers, and automation.
Rick Schultz, CMO at Databricks, stated, "We're launching Data Intelligence for Marketing to ensure every marketer, regardless of technical background, can get the data they need to make smarter decisions faster and run relevant, efficient campaigns. By unifying customer and campaign data and using AI to reason on that data, this platform enables real-time, conversational analytics for marketers. This empowers marketers to make financially impactful decisions faster and drive more effective and efficient campaigns. It's what marketers need to compete in today's data-driven era."
Leading global brands are already experiencing the benefits of Data Intelligence for Marketing while adhering to global privacy standards like GDPR and CCPA:
Skechers, using ActionIQ with Databricks, has seen a 324% increase in click-through rates, a 68% decrease in cost-per-click, and a 28% increase in return on ad spend through personalized customer journeys.
PetSmart has utilized Hightouch on Databricks to orchestrate personalized journeys for over 65 million loyalty members, syncing millions of records daily and powering over four billion personalized emails annually.
Acxiom leverages Databricks to provide marketers with detailed customer intelligence, resulting in a 30% improvement in time-to-market for actionable customer insights and a reduction of over 15% in operational costs.
Built with open standards and offering out-of-the-box integrations, Databricks enables marketing teams of all sizes to maximize the value of their existing martech tools and services. The company has established partnerships with industry leaders such as Adobe, Amperity, Braze, Census, DeepSync, Epsilon, Hightouch, OneTrust, Salesforce, Snowplow, Tealium, and Uniphore, as well as solution integrators like Celebal Technologies, Deloitte, LatentView, Lovelytics, Slalom, and Tredence. These collaborations ensure seamless workflows and scalable innovation, ultimately helping businesses unlock the full potential of their marketing data.
Ryan Fleisch, Senior Director, Product Marketing, Adobe, commented, "At Adobe, our focus is to deliver personalization at scale for our customers, and working with strategic ecosystem partners like Databricks is a critical component to this. Together, our companies have co-developed seamless integrations that empower marketers with the unique flexibility to drive enterprise data management in Databricks while using Adobe to deliver both brand-initiated and in-the-moment customer experiences. Brands can now compose and harmonize data, profiles, and audiences for activation, journeys, and analysis, all while keeping privacy top of mind."
Derek Slager, CTO at Amperity, said, "Modern marketers are using AI to transform customer experience. By combining Amperity's Customer 360 with Databricks' Data Intelligence Platform, brands like GM are accelerating time to insight and personalizing at scale. With Delta Sharing, teams activate unified data across the stack, leading to measurable lifts in engagement, loyalty and revenue."
David Geisinger, Managing Director & Head of Marketing Technology & Operations at Deloitte Digital, Deloitte Consulting LLP, stated, "Our collaboration with Databricks enables us to provide clients with a robust, AI-powered marketing intelligence solution. Combining Deloitte's deep industry and technology experience with AI, data and marketing accelerators, together, we are establishing a new standard for data-driven and results-focused marketing innovation."
Dennis Self, President Data and Technology Solutions, Epsilon, commented, "Building on Databricks enables us to provide a powerful data management infrastructure to our clients so we can give them the best view of their customers to deliver real time, personalized experiences at scale that drive growth."
Stephen States, Sr. Business Analyst, Baltimore Ravens, noted, "Amperity's agentic AI helped us go from first login to a completed identity resolution in just 45 minutes. Pairing Amperity with Databricks is giving us speed and clarity we've never had before."
Tejas Manohar, Co-Founder & Co-CEO at Hightouch, said, "The Databricks Data Intelligence Platform has everything marketers wish they had in their martech tools but don't. It can affordably store all of the rich and complex data about their customers, handles huge volumes of data in real-time and has a powerful AI/ML workbench. Marketers adopt all these strengths when they use a Composable CDP, like Hightouch, that integrates directly with Databricks."
Kumar Ram, Global Head of Marketing Data Sciences, HP, mentioned, "Since HP previously had a lot of first-party data sitting dormant, we could finally tap into those insights and segment it in a way that unlocked value once we partnered with Databricks and ActionIQ."
Alessio Basso, Chief Architect, HSBC, stated, "We've seen major improvements in the speed we have data available for analysis. We have a number of jobs that used to take 6 hours and now take only 6 seconds."
Tino Tomasone, Sr. Manager, Database & Audience Management at PetSmart, commented, "We're syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We're powering thousands of audiences and over four billion emails every year, and that's not even factoring in what we do across other channels."
Manish Agarwal, Vice President of Data, Analytics and Insights, Skechers, said, "Integrating the ActionIQ Customer Data Platform with the Databricks Platform has empowered our marketers with data and analytics, enhancing their ability to engage customers and achieve higher customer lifetime value."
Databricks is the Data and AI company. More than 10,000 organizations worldwide — including Block, Comcast, Condé Nast, Rivian, Shell and over 60% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to take control of their data and put it to work with AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow.
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