Databricks & Tealium Partner for AI-Powered Marketing Solutions

Databricks and Tealium have announced a strategic partnership to deliver AI-powered marketing solutions. This collaboration integrates Tealium's real-time data streaming capabilities directly with Databricks’ robust analytics and AI platform, empowering marketing teams to leverage AI-driven insights for personalized and privacy-compliant customer experiences.

Quick Intel

• Databricks and Tealium partner to offer AI-powered marketing solutions.
• Tealium's real-time data streaming now integrates with Databricks' platform.
• The partnership enables AI-driven insights and personalized customer experiences.
• Marketers gain flexibility in using real-time, historical, or combined data.
• Key benefits include enhanced audience segmentation and unified customer profiles.
• The solution prioritizes privacy-compliant data collection and governance.

Databricks and Tealium Unite to Advance AI in Marketing

Tealium, a leading intelligent real-time data streaming platform, has announced a new partnership with Databricks, the data and AI company. This collaboration aims to power the next generation of marketing intelligence and AI activation capabilities by integrating Tealium's advanced real-time data collection and activation functionalities with Databricks’ powerful analytics and AI platform.

Seamless Data Flow for Enhanced Marketing Capabilities

By building on the Databricks platform, Tealium facilitates a seamless data flow that empowers marketing teams to effectively utilize AI-driven insights. This integration enables the delivery of personalized and privacy-compliant customer experiences at scale, enhancing the overall marketing effectiveness and customer engagement.

Industry Leaders Emphasize Innovation and Customer Benefits

Matthew Gray, Senior Vice President, Global Partnerships and Alliances at Tealium, expressed his enthusiasm about the partnership, stating, “We’re proud to join the Built on Databricks community and deepen our collaboration to support the world’s leading enterprises. By building on Databricks’ platform, Tealium remains focused on delivering leading real-time customer data solutions trusted by highly regulated industries for secure, scalable, and privacy-first experiences. Our partnership ensures customers continue to benefit from cutting-edge innovation, real-time insights, and the highest standards of compliance and performance.”

Empowering Marketers with Flexible Data Utilization

The synergy between Tealium's real-time data streaming capabilities and Databricks’ powerful analytics and AI platform provides businesses with enhanced flexibility in supporting their advertising and marketing strategies. Marketers can leverage real-time data, a combination of real-time and historical data, or purely historical data to gain valuable insights and drive their campaigns. Key benefits for marketers include:

Real-time Data Activation for Personalized Customer Journeys

The integration allows for the activation of real-time data to create more personalized and engaging customer journeys across various touchpoints.

Enhanced Audience Segmentation Powered by Machine Learning

By leveraging machine learning capabilities on unified data, marketers can achieve more precise and effective audience segmentation.

Unified Customer Profiles Across All Touchpoints

The partnership facilitates the creation of comprehensive and unified customer profiles by integrating data from all relevant touchpoints.

Privacy-Compliant Data Collection and Governance

Both platforms prioritize privacy-compliant data collection and robust data governance frameworks, ensuring adherence to regulatory standards.

Accelerated Time-to-Insight for Marketing Analytics

The seamless data flow and powerful analytics capabilities significantly reduce the time required to gain actionable insights from marketing data.

Scalable Processing of High-Volume Customer Interactions

The combined infrastructure can efficiently handle and process high volumes of customer interactions in real time.

Databricks Highlights the Potential for Personalized Experiences

Dan Morris, GTM Leader, Marketing Solutions at Databricks, commented on the partnership, saying, “We’re excited to partner with Tealium to empower marketers with real-time, AI-driven insights that drive truly personalized customer experiences. By combining Tealium’s industry-leading data streaming capabilities with the Databricks Data Intelligence Platform, brands can unify and activate customer data securely and at scale-accelerating time-to-insight while ensuring privacy and compliance. Together, we’re helping businesses unlock the full potential of their data to deliver smarter, more agile marketing in today’s dynamic digital landscape.”

This joint solution is designed to support modern enterprises in building a future-proof marketing stack that is responsive, intelligent, and agile in today’s rapidly evolving digital environment. By supporting both Tealium’s EventStream™ and AudienceStream™ connectors, the Databricks-Tealium partnership offers brands flexible implementation options tailored to their specific business needs, enabling the generation of actionable insights and powering intelligent customer engagement in real time.

About Tealium

Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies.