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SEON, an Austin-based leader in digital fraud prevention and compliance, announced on July 23, 2025, the appointment of Angela Pierce as Chief Financial Officer. With over 20 years of experience scaling high-growth tech firms like Literati and Anaconda, where she secured over $250 million in capital, Pierce will steer SEON’s financial strategy to support its global expansion. Operating from Austin, London, Budapest, and Singapore, SEON’s platform, powered by 900+ real-time data signals, serves over 5,000 companies, reducing fraud losses by 30% in the $10 billion fraud prevention market.
Announced July 23, 2025: Angela Pierce named SEON’s CFO.
Pierce secured $250M+ at Anaconda and led Literati’s capital raise.
SEON prevents €160B in fraud, serving 5,000+ companies globally.
Reduces fraud losses by 30% and compliance costs by 25%, per SEON data.
Fraud prevention market valued at $10B, projected to reach $20B by 2030.
Follows SEON’s June 2025 AML suite launch and CNBC Top Fintech listing.
Angela Pierce brings extensive experience from senior roles at Literati, Anaconda, AirStrip Technologies, Trillion Partners, Convio, and Level 3, with a track record of over $1 billion in exits and acquisitions. “Angela brings a rare combination of strategic vision, operational leadership, and deep financial expertise,” said Tamas Kadar, SEON’s Co-founder and CEO. Pierce’s role will focus on capital efficiency and team-building to support SEON’s evolution into a unified risk platform. “The global demand for intelligent fraud prevention solutions is accelerating,” Pierce noted, highlighting SEON’s real-time risk assessment capabilities.
Founded in 2017, SEON leverages 900+ first-party data signals to enrich customer profiles and flag suspicious behavior, serving industries like fintech, iGaming, and ecommerce. With $94 million raised in its 2022 Series B and the 2023 acquisition of Complytron, SEON has prevented €160 billion in fraudulent activities. The $10 billion fraud prevention market, driven by 65% of businesses facing rising fraud threats per 2025 reports, is projected to double by 2030. SEON’s recent moves, including its June 2025 AML suite launch and CNBC’s 2025 Top Fintech Companies listing, position it against competitors like Sift and Forter.
Fraud prevention faces challenges like evolving cyberthreats, with 15% of ecommerce returns linked to fraud, costing $103 billion annually, per SEON’s 2025 Digital Fraud Report. Posts on X from @FinTech_Series and @CrweWorld praise Pierce’s appointment, citing her financial acumen as key for SEON’s growth. SEON’s platform, enhanced by Brazil’s iGaming compliance features under Law No. 14,790/2023, supports 50% faster compliance workflows. Competitors like ThetaRay focus on AI-driven AML, but SEON’s integrated fraud and AML capabilities offer broader coverage.
Angela Pierce’s appointment as CFO strengthens SEON’s financial foundation, positioning it to lead in fraud prevention and compliance amid global demand for intelligent risk management solutions.
SEON is the command center for fraud prevention and AML compliance, helping thousands of companies worldwide stop fraud, reduce risk and protect revenue. Powered by 900+ real-time, first-party data signals, SEON enriches customer profiles, flags suspicious behavior and streamlines compliance workflows. With integrated fraud and AML capabilities, SEON operates globally from Austin, London, Budapest and Singapore.
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