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Cybersecurity is making a strategic entry into the world of professional sports through a new, high-profile partnership. Proofpoint, a global leader in cybersecurity, has been named the Official Cybersecurity Partner of TGL presented by SoFi, a primetime team golf league, signaling a new phase of brand expansion for the security firm.
Proofpoint becomes the Official Cybersecurity Partner of TGL presented by SoFi.
This is a multi-year partnership, marking Proofpoint's strategic entry into sports.
The league features top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy.
Proofpoint will sponsor the "Hammer," a key scoring modifier in the TGL format.
TGL matches are broadcast live on ESPN and ABC, reaching a global, primetime audience.
The partnership aligns both brands on innovation, technology, and precision performance.
This collaboration represents a significant brand reach initiative for Proofpoint, broadening its presence into the athletic and entertainment space to connect with diverse, global audiences. Created by TMRW Sports, TGL is a groundbreaking team golf league that blends advanced technology with fast-paced, primetime competitions. The league's second season returns this winter, with its opening match marking a broadcast network debut on ABC, offering Proofpoint extensive visibility.
The partnership is framed around shared values of innovation, precision, and teamwork. TGL is hosted at the tech-infused SoFi Center, a custom-built venue that uses advanced technology for immersive fan engagement. As part of its commitment, Proofpoint will sponsor TGL’s "Hammer," a scoring modifier that became a fan favorite in the inaugural season. This alignment allows Proofpoint to associate its cybersecurity mission with the cutting-edge, high-stakes environment of modern sports.
“We’re excited to join TGL presented by SoFi as its Official Cybersecurity Partner,” said Ryan Kalember, Chief Strategy Officer at Proofpoint. “Like TGL, Proofpoint is driven by innovation, precision, and teamwork. This partnership reflects our shared commitment to using cutting-edge technology to elevate performance—whether on the green or in the fight against today’s most sophisticated cyber threats.”
“TGL presented by SoFi continues to build momentum heading into Season 2, attracting innovative partners who share our vision for blending sport and technology,” said Jason Langwell, Chief Revenue Officer, TMRW Sports. “Cybersecurity leader Proofpoint is the latest example, entering golf for the first time to engage with our tech-savvy fans and signature elements of our competition, like the Hammer.”
This multi-year deal positions Proofpoint at the intersection of sports, technology, and entertainment, leveraging the growing platform of TGL to reinforce its brand message to a broad and engaged audience.
Proofpoint, Inc. is a global leader in human- and agent-centric cybersecurity, securing how people, data and AI agents connect across email, cloud and collaboration tools. Proofpoint is a trusted partner to over 80 of the Fortune 100, over 10,000 large enterprises, and millions of smaller organizations in stopping threats, preventing data loss, and building resilience across people and AI workflows. Proofpoint’s collaboration and data security platform helps organizations of all sizes protect and empower their people while embracing AI securely and confidently.
Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners.
Created by TMRW Sports, TGL presented by SoFi features six teams of top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced competition that brings team golf to primetime. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL's first season concluded in March 2025 with the awarding of the inaugural SoFi Cup to the league’s champion, Atlanta Drive GC, and was recognized with several awards, including the Sloan MIT Sports Analytics Conferences’ Alpha Award for Best Sports Innovation and being nominated for SBJ’s Sports Business Awards Breakthrough of the Year. In addition to Atlanta Drive, TGL’s teams include Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club, as well as Motor City Golf Club debuting in Season 3, 2027.
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