Boltive has appointed Pamela Slea as Chief Executive Officer and Board member, effective immediately, with Slea immediately naming Catherine Mietek as Chief Marketing Officer to accelerate the company’s agentic governance vision in the converging fields of digital ad security, consumer privacy, and cybersecurity.
Boltive, a technology company specializing in behavioral enforcement for ad security and data privacy, announced the appointment of Pamela Slea as Chief Executive Officer and member of the Board of Directors, effective immediately. Slea succeeds Matt Kennedy, who transitions to the role of Executive Chairman.
In her first action as CEO, Slea appointed Catherine Mietek as Chief Marketing Officer to accelerate Boltive’s go-to-market efforts and amplify its position in the rapidly converging landscape of digital ad security, consumer privacy, and cybersecurity.
“Modern environments like AI and programmatic advertising execute continuously and change after deployment. That is where risk actually emerges, and traditional governance fails in this environment,” said Slea. “Boltive focuses on outcomes and behavior. Catherine’s addition will be key to helping us communicate the value of this new category to the market.”
Slea brings extensive adtech leadership experience from pioneering companies including Google, Criteo, AppNexus, Index Exchange, and InMobi. As President, she positioned Boltive for accelerated growth, and her promotion reflects the Board’s confidence in her ability to guide the company through the industry’s next phase.
“Pamela has driven significant momentum and strategic clarity for Boltive,” said Kennedy. “Her deep understanding of the adtech ecosystem and commitment to innovation, coupled with the addition of Catherine, makes them the ideal team to guide Boltive into its next chapter of growth. The Board is fully confident they will execute on our ambitious 2026 operating plan and long-term vision.”
Mietek contributes over 20 years of B2B SaaS marketing leadership in adtech and martech, with prior roles at Smartly.io (VP Product Marketing) and Index Exchange (Director Product Marketing). She is well-positioned to strengthen Boltive’s messaging and market expansion in a category-defining moment for digital compliance.
Boltive’s patented, AI-driven behavioral enforcement approach simulates real user interactions, validates downstream outcomes, and continuously enforces rules in production—providing control and confidence in environments organizations do not fully own or manually oversee.
About Boltive
Boltive exists because digital systems execute programmatically and at scale, and traditional governance fails in that environment. Our patented, AI-driven solutions apply governance, security, and compliance controls by simulating real user interactions, validating downstream behavior, and enforcing rules continuously in production. We are the behavioral enforcement layer that gives customers control and confidence in environments they do not fully own or manually oversee.
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