Palo Alto Networks, the global cybersecurity leader, has unveiled a groundbreaking advertising campaign developed entirely through an AI-powered process. The initiative represents a major shift in how creative production is executed, delivering faster results, significantly reduced costs, and scalable global reach.
Palo Alto Networks launches AI-driven, 10-part global ad campaign.
Featured historical innovators include Benjamin Franklin, Marie Curie, and Leonardo da Vinci.
Campaign developed using Google Veo, Gemini, and Artlist tools.
Production cut from 9 months to 1 week per ad, with costs under $1,000 each.
AI assessed creative effectiveness before finalization, ensuring maximum impact.
Prisma® AIRS™ secures the AI lifecycle, enabling safe and scalable AI adoption.
The campaign highlights figures such as Benjamin Franklin, Marie Curie, and Leonardo da Vinci, whose innovations paved the way for new industries. By leveraging AI tools like Google Veo, Gemini, and Artlist, Palo Alto Networks’ in-house marketing team accelerated every stage of the creative lifecycle. From ideation and content generation to multi-language localization, AI played a role in eliminating the need for costly photoshoots, external agencies, or lengthy production cycles.
AI tools were also used to test and predict ad effectiveness. Scripts and storyboards were analyzed for audience engagement and emotional resonance, allowing the team to refine messaging for maximum impact. This predictive capability ensured the ads were optimized before final release.
Traditionally, a major campaign could take nine months and cost tens of millions of dollars. Using AI, Palo Alto Networks cut production to just one week per ad, with costs reduced to under $1,000. Internal employee hours were also slashed by a factor of 20 compared to previous approaches.
Kelly Waldher, Chief Marketing Officer at Palo Alto Networks, said:
"The AI revolution is here, and it's transforming every aspect of business, including marketing. We're embracing AI to not only tell our story but to set a new industry benchmark for speed, engagement, and efficiency. This allows us to maximize our share of voice in the market and ensure our story is seen and heard on the world's most influential platforms. And, we are showing our customers that we're just as excited as they are about leveraging AI's capabilities, and doing it securely. By using AI tools from idea to global launch, and in record time with minimal cost, we're demonstrating what it means to adopt AI innovation bravely."
The campaign also reflects the company’s mission to help businesses securely harness AI. Palo Alto Networks’ Prisma® AIRS™ platform delivers end-to-end security for AI models, apps, data, and agents, giving organizations the confidence to safely deploy AI across their operations.
Palo Alto Networks’ AI-powered transformation in marketing mirrors the journey of its customers, highlighting the importance of secure, scalable adoption as businesses enter the next phase of AI innovation.
As the global AI and cybersecurity leader, Palo Alto Networks (NASDAQ: PANW) is dedicated to protecting our digital way of life via continuous innovation. Trusted by more than 70,000 organizations worldwide, we provide comprehensive AI-powered security solutions across network, cloud, security operations and AI, enhanced by the expertise and threat intelligence of Unit 42. Our focus on platformization allows enterprises to streamline security at scale, ensuring protection fuels innovation. Explore more at www.paloaltonetworks.com.
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