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Cognitiv, the leading advanced performance partner powered by deep learning, has announced a major expansion of its platform with the launch of AudienceGPT, an AI-powered tool that helps marketers identify audiences based on real-time consumer journeys. AudienceGPT moves audience targeting beyond static segments and stale browsing data by analyzing behavioral signals to identify not just an action someone took in the past, but whether they are likely to take action now.
Cognitiv launched AudienceGPT, an AI-powered tool that creates dynamic audiences based on real-time consumer journeys.
AudienceGPT is powered by the same deep learning engine behind Cognitiv’s ContextGPT contextual targeting solution.
The tool updates audiences in as little as fifteen minutes and can be resized on the fly based on precision and budget.
Marketers describe target audiences in plain language through a chat interface and receive real-time persona recommendations.
AudienceGPT integrates with Magnite and Index Exchange for real-time supply curation across display, video, CTV, and digital audio.
Audience segments are distributed via LiveRamp Marketplace for activation across leading platforms.
The challenge marketers face is not a lack of data, but the lag between insight and action, when those signals are already outdated. Traditional audience segments group people into broad categories based on simple signals like a search, a page visit, or a click, then lock those assignments in place for long periods of time. As a result, budgets are wasted on audiences that are poorly or too broadly defined, or are no longer timely. AudienceGPT takes a fundamentally different approach. By understanding the audience an advertiser is trying to reach, Cognitiv’s Deep Learning Advertising Platform develops synthetic consumer journey profiles that can then be found programmatically. The audiences can be updated in as little as fifteen minutes to ensure they are never stale, and can be resized on the fly based on precision and budgetary requirements.
AudienceGPT is powered by the same deep learning engine behind the award-winning ContextGPT, Cognitiv’s AI-powered contextual targeting solution that analyzes content environments to identify the most impactful ad placements. While ContextGPT determines the most relevant moments within content, AudienceGPT predicts where consumers are in the purchase funnel and what products they may be interested in. The solution enables marketers to target dynamic predictive audiences across audio, CTV, social, and programmatic channels. Marketers can activate AudienceGPT audiences through Cognitiv’s DSP, or deploy them as Deal IDs or segments in the SSP or DSP of their choice.
“AudienceGPT represents the next big step in our Cognitiv Everywhere strategy. Our goal is to bring our platform’s deep learning intelligence to every part of the advertising ecosystem,” said Jeremy Fain, CEO and Co-Founder of Cognitiv. “ContextGPT understands the environment where an ad appears, while AudienceGPT understands the consumer behind the impression without outcome-based seed data. AudienceGPT gives marketers unified, predictive, scalable, adaptable targeting across all inventory including CTV, audio, and social. This gives them a big advantage in a hyper-competitive market where relevance and timing are everything.”
It does not require outcomes data or segment taxonomy expertise, and is designed for how strategists actually want to work. Marketers simply describe their target audience in plain language through a chat-based interface and receive real-time persona recommendations, with transparent reasoning behind every recommendation. By evaluating each person individually using LLM-powered reasoning, AudienceGPT helps marketers understand how people make decisions so they can activate a custom segment with confidence at a speed that was previously impossible.
This product launches with the scale and precision of major industry partnerships. Expanded integrations with Magnite and Index Exchange deliver real-time supply curation, unlocking greater reach across display, video, CTV, and digital audio channels. AudienceGPT audience segments are securely distributed via LiveRamp Marketplace as ready-to-activate data products, powering scalable social campaign execution across leading platforms.
“Consumer interests and behaviors shift quickly, and marketers need access to audience signals that reflect real-time shifts in behavior and intent,” said Paul Zovighian, VP Marketplaces at Index Exchange. “Through Cognitiv’s AudienceGPT and Index Marketplaces, buyers can activate high-fidelity signals closer to the supply source, helping them act on live signals and reach consumers when those moments matter most.”
“Streaming and digital audio comprise a significant amount of time where people engage with media, but audience targeting in those environments has lagged behind,” said Andrew Bez, VP, Enterprise Sales at Magnite. “Our integration with AudienceGPT changes the equation for media buyers. Brands can now reach people based on their real-time mindset across music and podcast streaming services, connecting with listeners when they are most receptive.”
About Cognitiv
Cognitiv is the advanced performance partner that helps brands optimize campaign performance by putting the right ad in front of the right person at the right time. Powered by deep learning, Cognitiv’s platform processes trillions of daily data points to make smarter predictions about consumers and their purchase behaviors across all digital channels. With technology that is data-agnostic and channel-agnostic, Cognitiv enables brands to scale their digital advertising with confidence.
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