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Cloudinary, a leading image and video platform, has announced the launch of Cloudinary Agents, a suite of AI-powered tools designed specifically for enterprise visual media teams. These agents are engineered to handle complex, multi-step actions across taxonomy, search, content moderation, and workflow automation. By moving beyond isolated AI features, Cloudinary Agents aim to provide immediate productivity gains for brands managing high-volume digital assets. The system is built on the Model Context Protocol (MCP), ensuring that these agents can integrate seamlessly with an enterprise's existing technology stack without requiring significant architectural changes.
Cloudinary Agents automate metadata, natural language search, and brand governance.
Built on Model Context Protocol (MCP) for seamless integration with existing tools.
Taxonomy Agent automatically builds and maintains context-aware asset tagging.
Search Agent enables natural language queries to find campaign-ready assets instantly.
Workflow Agent uses natural language prompts to create custom, repeatable automations.
Moderation Agent enforces brand standards by automatically reviewing user-generated content.
Coordinator Agent acts as a central hub to deploy the appropriate agents for specific tasks.
The introduction of Cloudinary Agents addresses the increasing pressure on visual media teams to manage more content across more channels with limited resources. These agents function as an intelligent layer that can reach assets and trigger workflows across any connected system. By utilizing APIs, the agents remain composable and governed, allowing teams to maintain control over process and compliance while scaling their operations.
“Visual media teams are under enormous pressure – more content, more channels, more complexity, and the same or fewer resources to manage it all,” said Rob Daynes, General Manager, Assets, Cloudinary. “To deliver real value to customers, agents need the right foundation, and that’s exactly where Cloudinary stands apart. Our DAM was designed to be intelligent from the ground up: AI-powered, metadata-rich, and architected for the governed, multi-step workflows agents require.”
The suite includes several specialized agents, each focused on a particular friction point in the media lifecycle. The Taxonomy Agent solves the issue of discoverability by maintaining consistent tagging as libraries grow. The Search Agent moves beyond simple keyword matching, understanding user intent and context to retrieve licensed and approved assets. For operations, the Workflow Agent allows non-technical users to build enterprise-grade automations using simple natural language prompts, reducing the need for manual configuration.
Additionally, the Moderation Agent provides a critical layer of brand protection. It reviews assets against specific brand guidelines in real time, automatically flagging or approving content. This is particularly valuable for organizations handling large volumes of user-generated or marketplace content, as it removes the bottleneck of manual review queues and ensures consistent brand governance at scale.
At the center of this ecosystem is the Coordinator Agent, which simplifies the user experience by interpreting a user's description of a goal and activating the necessary sub-agents to achieve it. This "intent-to-outcome" model represents a shift in how digital asset management (DAM) platforms function—transforming from passive repositories into active participants in the content supply chain. Cloudinary Agents are currently generally available for customers, offering a path toward higher ROI and faster time-to-market through AI-driven automation.
About Cloudinary
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Mattel, Minted, Paul Smith, and Zalando rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions.
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