Rhombus, a leader in cloud-managed physical security solutions, announced on July 24, 2025, the launch of two new AI-powered Operational Analytics features: Line Crossing and Occupancy Counting. These tools leverage existing Rhombus camera infrastructure to provide real-time spatial intelligence, enabling organizations to optimize traffic flow, space utilization, and staffing across industries like retail, manufacturing, and fitness.
Launch Date: July 24, 2025
Features: Line Crossing and Occupancy Counting, part of Rhombus’ Operational Analytics suite.
Functionality: Transforms security footage into actionable business intelligence for flow, space, and staffing optimization.
Availability: Limited release for Rhombus Enterprise license holders.
Integration: Works with Rhombus dome, bullet, and multisensor cameras via the cloud-managed console and open APIs.
Impact: Enhances efficiency in retail, manufacturing, and fitness sectors with no additional hardware.
Line Crossing allows organizations to define virtual boundaries within camera views to monitor directional traffic of people or vehicles. This feature provides actionable insights into peak usage patterns, enabling layout and schedule adjustments. For example, retail stores can optimize product placement, while manufacturing facilities can reduce loading dock congestion. “We built Line Crossing to answer a simple question: how are people actually using your space?” said Rickey Cox, VP of Product at Rhombus.
Occupancy Counting uses AI models to estimate the number of people in a given area, eliminating manual headcounts. It helps manage capacity, identify underused spaces, and align staffing with demand. Fitness centers, for instance, can plan classes and staff schedules while ensuring safety compliance. The feature delivers intuitive reports via the Rhombus console, enhancing decision-making across operations.
Retail: Optimizes product placement and department performance using traffic flow data.
Manufacturing: Tracks vendor deliveries to streamline loading dock operations.
Fitness Centers: Enhances class scheduling and safety through occupancy visibility.
“Video systems have long been siloed for security use only,” said Brandon Salzberg, CTO at Rhombus. “Line Crossing and Occupancy Counting are great new examples of how we’re unlocking broader value from existing security camera infrastructure.” The features integrate with Rhombus’ cloud platform, which combines AI video analytics, audio detection, and IoT sensors for a unified solution. With over 100,000 cameras and 50+ integrations, Rhombus supports clients like LA Fitness and the Mississippi Department of Education.
Founded in 2016 and backed by $90M+ in funding from NightDragon, Cota Capital, and others, Rhombus serves the $50 billion video surveillance market, projected to grow at a 10.4% CAGR through 2030. Its cloud-based platform, recognized on G2’s 2025 Best AI Software List, competes with Verkada and Eagle Eye Networks, emphasizing scalability and open APIs.
Rhombus is an open, cloud-managed physical security platform that brings security cameras, access control, sensors, alarm monitoring, and integrations together under a single pane of glass. Thousands of organizations trust Rhombus to drive operational excellence, improve safety, and streamline workflows through a comprehensive suite of smart security solutions and 50+ integrations with leading business systems. Rhombus is backed by NightDragon, Bluestone Equity Partners, Cota Capital, Caden Capital, Tru Arrow Partners, and Uncorrelated Ventures, and is on a mission to make the world safer with a smart, powerful physical security platform that is built to protect and designed to adapt.
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