Equifax®, with a stock price of $275.205 USD as of May 16, 2025, launched its B2bConnect small-to-medium business (SMB) data solution on the Equifax Cloud™ on May 15, 2025. This cloud-based platform provides near real-time access to over 67 million U.S. business records, enabling B2B marketers to optimize campaigns, target prospects efficiently, and drive sales while maintaining compliance.
Equifax launches B2bConnect on Equifax Cloud for B2B marketing.
Access over 67 million U.S. business records in near real-time.
Features user-friendly filtering, list-building, and CRM integration.
Ensures compliance with data use rights and marketability flags.
Includes demographics, firmographics, and industry codes for targeting.
Supports Excel, CSV, Pipe Delimited, and Tab Delimited exports.
B2bConnect empowers marketers to query a vast database of 67 million U.S.-based SMB records, offering tools to identify, segment, and target high-value prospects. “Having access to customer data doesn’t automatically equate to actionable insights,” said Sal Hazday, General Manager and SVP of the U.S. Commercial Business at Equifax. The platform’s intuitive interface allows users to filter data by demographics, business contacts, firmographics, marketability, and industry codes, ensuring precise targeting.
The Equifax Cloud™ enables B2bConnect to deliver data in minutes, a significant improvement over traditional services with lengthy processing times. Marketers can sort and filter data, select fields for export, and save templates for reuse, streamlining integration with CRM and marketing automation platforms. Data is available in multiple formats, including Excel, CSV, Pipe Delimited, and Tab Delimited, enhancing flexibility for marketing teams.
Equifax prioritizes compliance, embedding data use rights and marketability flags to ensure adherence to regulations like GDPR and CCPA. B2bConnect provides reliable, high-quality data, giving marketers confidence in targeting the right prospects while mitigating risks associated with non-compliant data usage. This focus aligns with Equifax’s broader commitment to secure, governed data access.
B2bConnect addresses the unique needs of SMB marketers by offering tailored solutions for lead generation. The platform’s ability to unify differentiated data creates actionable insights, enabling campaigns that drive higher response rates and ROI. By reducing time-to-insight, B2bConnect helps marketers allocate limited resources effectively, positioning Equifax as a key player in data-driven B2B marketing.
The launch builds on Equifax’s cloud-native infrastructure, a $1.5 billion investment that enhances data delivery and scalability. With a market cap of $33.68 billion and operations in 24 countries, Equifax continues to innovate, as seen in its Merchant Data Network launched in September 2024, which improved commercial scoring by over 8%. B2bConnect reinforces Equifax’s leadership in providing actionable commercial insights.
At Equifax, we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region.
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