C5i, a leading AI and analytics provider, announced on August 27, 2025, the expansion of its partnership with Databricks through the launch of its Marketing Data Cloud (MDC), a validated Built on Databricks solution. This innovative platform unifies fragmented marketing data, leverages AI for predictive insights, and enables businesses to deliver hyper-personalized customer experiences at scale, transforming marketing analytics.
C5i launches Marketing Data Cloud (MDC), built on Databricks, in 2025.
MDC unifies marketing data for 360° customer views and smarter segmentation.
AI-driven insights enhance campaign analytics and multitouch attribution.
Solution accelerates data-driven marketing decisions across industries.
Databricks partnership boosts scalability and enterprise data control.
MDC empowers businesses with predictive analytics for better ROI.
The Marketing Data Cloud addresses the challenge of fragmented data, which often hinders impactful marketing decisions. By unifying data across channels and touchpoints, MDC provides a 360° view of customers, enabling smarter segmentation and hyper-personalized experiences. AI powers intelligent data ingestion, harmonization, and real-time activation, helping businesses accelerate time-to-value and improve returns on marketing spend. This industry-agnostic solution is designed to benefit organizations of all sizes.
C5i’s MDC leverages the Databricks Data Intelligence Platform, which integrates marketing data with advanced AI models tailored to business needs. The platform’s Lakehouse foundation ensures open data formats and governance, keeping data fully under enterprise control. "C5i is a pioneer in applying advanced analytics and AI to drive real marketing outcomes. Their innovative Marketing Data Cloud, built on the Databricks Data Intelligence Platform, empowers enterprises to transform raw marketing data into actionable intelligence," said Sarah Branfman, Global Vice President, Databricks ISV.
MDC enables advanced performance analytics, including market mix modeling, brand measurement, campaign analytics, and multitouch attribution. These capabilities allow marketers to refine strategies, optimize campaigns, and gain a competitive edge. By combining C5i’s expertise in AI and marketing with Databricks’ scalable infrastructure, MDC delivers actionable insights that drive measurable business impact across diverse industries.
The expanded partnership between C5i and Databricks marks a milestone in delivering integrated AI and data solutions. "Our expanded partnership with Databricks marks a significant milestone in our investment toward unifying data and AI for advanced intelligence. Marketing Data Cloud combines C5i’s data, AI, and marketing domain expertise with Databricks’ scalability to drive precision and impact in a complex marketing landscape," said Ashwin Mittal, Executive Chairman of C5i. This collaboration sets a new standard for data-driven marketing performance.
C5i’s Marketing Data Cloud, powered by Databricks, empowers businesses to transform marketing data into actionable intelligence. By unifying data, leveraging AI, and ensuring scalability, MDC positions organizations to make confident, data-driven decisions, enhancing customer experiences and driving competitive advantage in the evolving marketing landscape.
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