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Bloomberg Customizable Real-Time News Feeds Launched


Bloomberg Customizable Real-Time News Feeds Launched
  • by: Source Logo
  • |
  • March 4, 2026

Bloomberg has introduced customizable subscriptions to its Real-Time News Feeds, allowing clients to tailor content to specific companies, securities, and global macro themes. Powered by "tickerized" feeds, these enhancements deliver machine-readable news enriched with proprietary sentiment models, granular metadata, and advanced analytics directly into trading and risk workflows.

Quick Intel

  • Bloomberg enables customization of Real-Time News Feeds for targeted subscriptions focused on specific companies, securities, and macro themes via tickerized versions.
  • Feeds provide machine-readable news from Bloomberg News (over 5,000 daily stories) and 175,000+ web/social sources, covering 220,000+ entities, 10,000 topics, and 660,000 people.
  • Includes News Analytics with story-level Company Sentiment scores and Market Moving News indicators estimating short-term market move probability using proprietary deep learning models.
  • New News Insights aggregates entity-level news data to support real-time risk monitoring and anomaly detection in systematic trading environments.
  • Answers key questions instantly: unusual news activity, major themes in recent headlines, and short-term sentiment trends for any entity.
  • End-of-day packages for Textual News and News Analytics are available via Bloomberg Data License, with flexible cloud delivery.

Customizable Tickerized News Feeds for Precision

The updated Real-Time News Feeds allow clients to subscribe only to relevant news, eliminating the need to process irrelevant content. By mapping unstructured news to tradable securities through automated tagging, normalization, and quality controls—backed by human oversight—Bloomberg transforms headlines and stories into consistent, actionable data.

This targeted approach integrates seamlessly into automated market-making, event-driven, and quantitative trading strategies, reducing manual effort and accelerating decision-making in fast-moving markets.

Enriched Analytics and Insights

Bloomberg's suite combines comprehensive news coverage with proprietary analytics powered by deep learning models trained on Bloomberg News data. News Analytics delivers sentiment scores per story and Market Moving News indicators that predict short-term market impact probability.

The newly introduced News Insights provides aggregated, entity-level views to enable real-time monitoring. It highlights anomalies in news volume, identifies dominant themes, and tracks sentiment shifts over short periods—critical for risk management and systematic strategies.

Supporting Front-Office Workflows

"With an increased focus on macroeconomics in today's fast-moving and volatile markets, the front office needs real-time data and analytics they can trust without sifting through millions of headlines," said Cory Albert, Global Head of Real-Time Data and Technology at Bloomberg. "Bloomberg's Real-Time News Feeds apply automated tagging, normalization, and quality controls, supported by human oversight, to map unstructured news directly to tradable securities. By transforming stories and headlines into consistent, machine-readable data and analytics delivered alongside event, market, and pricing content, we enable clients to power applications and models with actionable insights that support faster, more systematic investment decisions."

These enhancements strengthen Bloomberg's position in delivering trusted, high-quality inputs for data-driven trading and investment processes.

End-of-day versions of Textual News and News Analytics are accessible through Bloomberg Data License at data.bloomberg.com or via {DATA} on the Bloomberg Terminal.

 

About Bloomberg

Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration.

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