Atombit, a leader in Experience Intelligence, has secured significant investment from Palatine Private Equity to fuel its expansion. Alongside this, the company announced the acquisition of three specialist consultancies—J2 Reliance, Profusion, and DWise. These strategic moves position Atombit as a market leader in delivering ROI-driven solutions for customer and employee experience challenges, combining human ingenuity with advanced AI and automation.
Atombit secures investment from Palatine Private Equity to scale operations.
Acquires J2 Reliance, Profusion, and DWise to enhance expertise.
Focuses on ROI-driven Experience Intelligence solutions.
Integrates AI, data, and automation for customer and employee experience.
Led by CEO Paolo Righetti with a vision for global expansion.
Strengthens market position in SaaS and IT transformation.
The investment from Palatine Private Equity marks a pivotal moment for Atombit. This financial backing enables the company to accelerate its growth strategy, scaling its innovative platform that delivers measurable outcomes. By replacing traditional consultancy models with dynamic, ROI-focused solutions, Atombit is redefining how organizations achieve transformation in customer experience (CX) and employee experience (EX).
Atombit’s acquisition of J2 Reliance, Profusion, and DWise brings together specialized talent and proven solutions. Each consultancy enhances Atombit’s capabilities:
J2 Reliance adds expertise in data-driven transformation.
Profusion strengthens analytics and customer insights.
DWise contributes advanced AI and automation proficiency.
These acquisitions, combined with the earlier addition of Amplify Analytix in November 2024, create a powerhouse of Experience Intelligence, enabling Atombit to address complex CX and EX challenges with precision.
Paolo Righetti, CEO of Atombit, emphasizes the company’s mission: "Our goal is to help every organisation deliver the experiences their customers and people expect by uniting human ingenuity and machine capability. We deliver proven Experience Intelligence solutions that eliminate the learning curve and maximise ROI—solving the real CX and EX problems organisations face every day." This vision drives Atombit’s approach to integrating AI, data, and automation into scalable solutions.
Andy Strickland, Partner and Head of Tech Services at Palatine, highlights Atombit’s unique position: "Atombit stands apart in a crowded landscape. It combines the clarity and ambition of a challenger with the experience and executional strength of a market leader." With over 20 years of expertise from founders Paolo Righetti, Luca Pepere, and Gabriele Albani, Atombit is poised for long-term growth through organic expansion and targeted acquisitions.
Atombit’s platform is organized into four solution families—Growth, Efficiency, Risk, and Talent. Each is designed to unlock value across the business lifecycle, leveraging AI and automation to reduce complexity and accelerate ROI. By combining human expertise with machine capability, Atombit delivers transformation that turns potential into competitive advantage.
This strategic milestone positions Atombit to expand its geographic reach and deepen its impact in the SaaS and IT sectors. With a focus on solving real-world challenges, the company is set to redefine how businesses build profitable, enduring relationships with customers and employees.
Atombit is an Experience Intelligence innovator and AI solutions provider, transforming how businesses build profitable, enduring relationships with customers and employees. By combining data, AI, and automation in smarter, more integrated ways, we deliver measurable outcomes at pace and scale.
Our solutions accelerate ROI, reduce complexity, and solve real CX and EX challenges.
Grouped into four families—Growth, Efficiency, Risk, and Talent—each is engineered to unlock value across the lifecycle. This is where human ingenuity (atoms) meets machine capability (bits), delivering precision transformation that turns potential into competitive advantage.
Palatine is a UK-based private equity firm backing ambitious, purpose-led businesses that drive innovation, value creation, and positive impact. With a strong track record in the technology and business services sectors, Palatine partners with exceptional management teams to accelerate growth through strategic investment and sustainable transformation. Its investment strategies span buyouts, impact investments, and growth credit, supporting companies at pivotal moments in their evolution.
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