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Armis has launched the Armis Select Partner Program, a strategic evolution of its channel strategy designed to extend the reach of its cyber exposure management platform globally. The program abandons traditional tiered models in favor of a flexible, partner-first approach, empowering partners to engage in ways that best fit their business models and drive mutual growth with customers.
Armis launches the Armis Select Partner Program, eliminating rigid tiers and complex requirements.
Partners can choose from three flexible routes to market: selling, delivering services, or building joint solutions.
The program is designed to extend the reach of the Armis Centrix™ platform to help organizations worldwide.
Key goals include helping customers move from reactive defense to proactive cyber exposure management.
The initiative is backed by a partner-first strategy, positioning partners as the primary engine for growth.
Armis has recent analyst recognition as a Leader in The Forrester Wave™ for IoT Security and Unified Vulnerability Management.
The Armis Select Partner Program represents a significant shift from conventional channel programs. By removing fixed tiers and barriers, it allows partners to define their own path to success. Partners can engage through one or more of three clear routes: acting as a sales channel, delivering professional and managed services around the Armis platform, or collaborating to build integrated joint solutions. This flexibility is intended to reduce complexity and align directly with each partner's unique strategic goals and expertise.
The launch underscores Armis's deep commitment to a partner-centric growth model. Company executives describe partners as the "primary engine of our growth and the cornerstone of our global strategy." The program is structured to provide transparent benefits and incentives tied directly to specific actions and deeper engagement, ensuring that partners are embedded at the center of every customer opportunity. This approach aims to accelerate market reach and deliver more tailored, outcome-driven security solutions to joint customers.
The new program has been positively received by key partners, including GuidePoint Security, Blackwood, Carahsoft, and Orange CyberDefense Nordics, who cite its flexibility, simplicity, and alignment with market needs. This partner evolution supports Armis's broader mission of securing critical infrastructure by providing comprehensive visibility and management of all connected assets. The move comes as Armis gains momentum in the market, reinforced by its recent position as a Leader in The Forrester Wave™ reports for IoT Security and Unified Vulnerability Management.
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