Aker Ink has introduced a new marketing service designed to address a fundamental shift in how businesses are discovered and evaluated. The agency has launched a proprietary Generative Engine Optimization (GEO) service to help companies improve their visibility and representation within AI platforms like ChatGPT, Gemini, and Claude, which are becoming primary tools for consumer and professional research.
Aker Ink launches a new Generative Engine Optimization (GEO) service called AkerGEO™.
GEO shapes how AI platforms like ChatGPT and Claude interpret and reference companies.
The strategy integrates PR, digital marketing, and content to enhance "owned" and "earned" signals.
It addresses the rise of "zero-click" search where users get answers directly from AI.
The service is distinct from, but complementary to, traditional Search Engine Optimization (SEO).
GEO aims to build digital authority and improve trust in AI-generated recommendations.
The service responds to the rapid adoption of generative AI for online research and early-stage decision-making. With more than half of U.S. consumers using AI for research, businesses need strategies to ensure accurate and favorable representation in these environments. “AI is driving one of the most meaningful shifts we’ve ever seen when it comes to discovering and evaluating businesses,” said Aker Ink CEO Andrea Aker.
AkerGEO™ works by holistically evaluating and enhancing the signals that generative AI engines use to form responses. These platforms rely on a mix of owned content, earned media (PR outcomes), technical signals, and perceived authority. The GEO strategy ensures this information is accurate, authoritative, and consistent, thereby influencing how a company's offerings and experts are referenced in AI outputs. This builds trust and improves relevance in algorithmic responses.
The agency emphasizes that GEO is not a replacement for existing marketing efforts but a strategic conduit that amplifies their impact in AI environments. Strong SEO, public relations, and content programs provide the foundational equity that GEO translates for AI platforms. “GEO should be viewed as an extension of a company’s existing marketing ecosystem, not a replacement,” Aker stated.
Aker Ink offers tiered service levels, from foundational assessments to integrated ongoing programs, allowing companies at different stages of readiness to strengthen their presence in the emerging but critical landscape of AI-powered discovery and recommendation.
About Aker Ink PR & Marketing
Founded in 2007, Aker Ink is a full-service public relations and marketing agency that helps companies increase brand awareness, enhance thought leadership and generate leads. The firm is widely lauded for its creativity and impact, primarily serving businesses in the professional services, finance, law, healthcare, real estate, senior living, manufacturing and technology industries.
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