As video inspections become standard in automotive fixed operations, the quality of communication in those videos has emerged as a key differentiator for building customer confidence and closing service recommendations. TruVideo, the leading provider of AI-powered video and messaging communication technology for the transportation industry, has launched Video Quality Score (VQS) to address this need.
Quick Intel
"Every inspection video is a customer touchpoint. With VQS, dealers can see which moments are helping or hurting the customer experience and what that means for revenue," said Joe Shaker, CEO and Co-Founder of TruVideo.
"It's simple. If you don't show it, and you don't mention it, you won't sell it," Shaker added. "You need to commit to the inspection video process each and every time."
VQS provides dealerships with actionable visibility into top performer behaviors, team-wide challenges, and the direct link between video quality and customer decisions. By quantifying presentation effectiveness, it enables targeted coaching, process refinement, and revenue optimization at scale.
Video Quality Score is now available to TruVideo customers. The solution will be showcased at NADA Show 2026, Booth #4270W, where attendees can experience VQS in action and explore its impact on inspection quality and fixed operations performance.
About TruVideo
For OEMs, Automotive Technology Companies, Auto Dealerships and Service Centers, TruVideo is transforming customer experiences through our industry-leading, AI-driven video and messaging communication platform. Developed by a distinguished technologist and a prominent dealer principal, TruVideo was founded on the ideal of creating transparency to build trust between service providers and customers. In the process of deploying the technology that helps customers see and understand the repairs and services that technicians are recommending, the founders discovered that their creation had fixed the age-old communication problem between technicians, advisors and customers that had been one of the biggest barriers to trust. Today, thousands of dealerships and service centers use the TruVideo video and messaging communication platform and our technology powers the tools and solutions of the largest DMS companies in the world.
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