LiftLab, a leader in full-funnel media planning, and Stellair, an AI-powered media operations automation platform, have announced a strategic collaboration to bridge the gap between measurement insights and daily media execution. By integrating LiftLab's Trust Engine™—which unifies attribution, experimentation, marketing mix modeling, and forecasting—with Stellair's AI automation, the partnership enables marketers to scale campaigns with unprecedented speed, precision, and confidence, improving ROAS and operational efficiency.
Marketers grapple with fragmented tools that delay translating measurement data into actionable campaigns, leading to suboptimal ROAS and inefficiency. This partnership creates an integrated solution that feeds LiftLab's unified insights directly into Stellair's automation, enabling real-time adjustments and scaling. "The media ecosystem is evolving faster than ever, with more channels and a growing need for speed, automation, and consistency," said Charles Mi, CEO of Stellair. "Our work with Liftlab ensures marketers can move as fast as the market while basing decisions on the most reliable measurement frameworks available."
LiftLab's Trust Engine™ provides a single system for funnel-wide visibility, empowering investments with data-backed assurance. Stellair automates execution, making walled garden orchestration accessible on the open web with customizable transparency. "LiftLab's mission is to give brands confidence in their media investments by unifying measurement and making insights actionable," said John Wallace, CEO of LiftLab. "Together with Stellair, we're extending that confidence directly into execution with a new level of speed and precision."
This unlocks revenue potential for brands navigating channel proliferation, fostering agile, data-driven strategies.
LiftLab and Stellair's collaboration redefines media operations, merging robust insights with seamless automation to drive superior performance and growth.
LiftLab (www.liftlab.com) helps enterprise and growth brands unlock hidden revenue in their media budgets. The LiftLab Trust Engine™ synthesizes hundreds of inputs across attribution, experimentation, and industry data, into a single actionable system that gives marketers confidence in their investments. Trusted by category leaders like SKIMS, Pandora, and Birkenstock.
Stellair (www.stellair.ai) is a software company that builds AI assistants that revolutionize how marketers and agencies work—making complex workflows effortless and error-free. Founded by marketing and media technology industry veterans, Stellair's mission is to automate overly complex digital media operations and processes that slow down organizations.
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