Klaviyo, a leading B2C CRM platform, announced its second quarter 2025 financial results on August 5, 2025, showcasing robust growth driven by its AI-native solutions. The company reported a 32% year-over-year revenue increase to $293.1 million, reflecting its critical role in enabling personalized customer experiences for brands worldwide.
Q2 2025 revenue reached $293.1M, up 32% from $222.2M in Q2 2024.
Customer base grew to over 176,000, a 17% increase year-over-year.
Large customers (> $50,000 ARR) rose 38% to 3,291 from 2,386.
EMEA and APAC revenue surged 42% year-over-year.
Net Revenue Retention (NRR) stood at 108% as of June 30, 2025.
FY25 revenue guidance raised to $1.195B-$1.203B, up 27-28%.
Klaviyo’s Q2 2025 revenue of $293.1 million, a 32% increase from $222.2 million in Q2 2024, exceeded estimates of $266.2 million. “Klaviyo delivered another standout quarter, with revenue growing 32% year-over-year to $293 million, underscoring the vital role our B2C CRM platform plays for over 176,000 customers globally,” said Andrew Bialecki, co-founder and CEO of Klaviyo. The company’s customer base expanded to over 176,000 from 151,000, with large customers generating over $50,000 in ARR growing 38% to 3,291.
The public beta launch of Klaviyo Service, a suite of AI-powered tools, enhances customer engagement with AI shopping agents and real-time data. “Our AI-native platform is built to help brands personalize at scale—turning data into action in real time to drive measurable growth and deepen customer relationships,” Bialecki added. New and expanded accounts, including Princess Polly and Loop Earplugs, highlight Klaviyo’s ability to deliver tailored solutions.
Klaviyo achieved 42% year-over-year revenue growth in EMEA and APAC, reflecting strong international demand. The company reported $55 million in operating cash flow, with a Net Revenue Retention (NRR) of 108%, indicating robust customer loyalty. “This outstanding performance, driven by broad-based strength across customers and significant international growth, validates the critical value our unified B2C CRM platform delivers,” said Amanda Whalen, CFO of Klaviyo.
Klaviyo raised its full-year 2025 revenue guidance to $1.195 billion to $1.203 billion, projecting 27-28% growth, up from prior estimates of $1.171 billion to $1.179 billion. Q3 revenue is forecasted at $297 million to $301 million, surpassing estimates of $289.75 million. Non-GAAP EPS for Q2 was $0.16, beating expectations of $0.13, reflecting efficient growth.
Klaviyo’s Q2 2025 performance underscores its leadership in B2C CRM, with strong revenue growth and AI-driven innovation positioning it for continued success. The company’s focus on personalization and international expansion ensures it remains a vital partner for brands seeking to deepen customer relationships and drive measurable outcomes.
Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Mattel, Glossier, CorePower Yoga, Daily Harvest and 176,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
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