Impel, the global leader in Automotive AI solutions, announced the public launch of the Automotive AI Certification Program on August 28, 2025, in partnership with RockED, the auto industry’s premier mobile learning platform. This pioneering initiative aims to equip automotive retail professionals with the skills and knowledge needed to excel in AI-centric work environments, setting a new benchmark for workforce readiness in the industry.
Program Overview: The free Automotive AI Certification Program, accessible via the RockED mobile app, includes over 70 microlearning modules covering core AI concepts, real-world applications, and best practices for enhancing productivity and performance.
Advanced Certification: An Advanced Automotive AI Certification Program targets managers and executives, focusing on planning and implementing AI strategies.
Adoption and Impact: Since its limited rollout four weeks ago, 2,000 professionals have enrolled, reflecting strong demand for role-based AI training tailored to automotive retail.
Delivery Format: Short-form video content ensures engaging, on-demand, and actionable learning for modern learners.
Credentials: Completers earn digital badges and shareable credentials for resumes, email signatures, and social profiles, enhancing career prospects.
Industry Context: With AI reshaping automotive retail, the program prepares employees to work effectively alongside AI, driving operational efficiency and career growth.
The Automotive AI Certification Program addresses the industry’s shift toward AI-driven workflows, where over half of dealership executives are adopting AI solutions (CDK 2024 AI in Automotive survey). The program’s 70+ microlearning modules, delivered through RockED’s mobile app, provide practical training on leveraging AI for sales, service, merchandising, and marketing. Key benefits include:
For Professionals: Equips learners with in-demand, future-ready skills, fostering career development and competitive edge in an AI-driven workforce.
For Retailers: Enhances workforce performance, reduces turnover, and boosts operational efficiency by upskilling employees for strategic roles.
Engaging Learning: Bite-sized videos and gamification create an interactive, accessible learning experience.
An Advanced Automotive AI Certification Program supports managers and executives in strategizing and implementing AI, ensuring dealerships maximize technology investments. The program’s digital badges mirror industry standards like Google Analytics certification, positioning it as the gold standard for AI readiness in automotive retail.
“We’re not just talking about the future of work - we’re helping to deliver it, today,” said Devin Daly, Co-Founder and CEO of Impel. “This Certification Program was built to equip automotive professionals with the skills and confidence to thrive in that new reality. It’s about empowering employees, driving operational excellence, and building a more agile, future-ready workforce.”
“AI is fundamentally changing how work gets done in automotive retail, and that shift requires more than just new tools, it demands new capabilities,” said Matthias Stoever, CEO of RockED. “This Certification Program is about enabling confidence, adaptability, and long-term career growth.”
Marco Schnabl, Founder of RockED, added: “This program represents a turning point in workforce development for automotive retail. The dealerships that will thrive are those that consistently invest in their people and equip them for the continued transformation of our industry.”
The program’s launch aligns with surging AI adoption in automotive retail, where automation of repetitive tasks and new technological capabilities are redefining workflows (CDK 2024 AI in Automotive survey). Impel and RockED’s prior collaboration on tailored training for Impel AI customers laid the groundwork for this industry-wide initiative, which builds on Impel’s expertise in delivering 35 billion shopper interactions and $8 billion in sales and service revenue across 51 countries.
By fostering AI fluency, the program addresses workforce challenges like adapting to new tools and responsibilities, positioning dealerships to enhance customer experiences and drive business growth. The partnership leverages Impel’s AI expertise and RockED’s mobile-first learning approach to deliver scalable, impactful education.
For more details, visit https://impel.ai or https://www.rocked.us.
Impel is a global leader in Automotive AI solutions, offering an industry-leading AI Operating System that unifies the customer journey for retailers and OEMs. With 35 billion shopper interactions and $8 billion in influenced revenue across 51 countries, Impel drives faster decisions and deeper connections.
RockED is the leading mobile sales enablement platform for the automotive industry, delivering micro-learning experiences through short-form video, gamification, and certifications. It equips dealership teams with skills to thrive in a rapidly evolving industry, driving exceptional customer experiences and business growth.
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