Affinity, a global adtech company, has acquired Affilizz, a French startup renowned for its AI-powered shopping widgets that transform articles into immersive shopping experiences for leading publishers. This acquisition integrates Affilizz's frontend technology into Affinity's NucleusLinks platform, combining AI-driven product recommendations with backend automation to streamline affiliate operations and boost revenues for publishers worldwide.
The acquisition of Affilizz by Affinity strengthens AI-powered affiliate monetization by fusing Affilizz's innovative frontend tools with NucleusLinks' robust backend capabilities. Affilizz's technology, which contextualizes product recommendations to match each publisher's voice, has scaled affiliate revenues for over 122 leading media groups in France, including Qwant, Clubic, and CMI France. This integration enables global publishers to create engaging, revenue-generating shopping experiences without additional development efforts.
Affilizz excels in turning static articles into dynamic commerce hubs using artificial intelligence to suggest relevant products, complete with price history, comparisons, pros, cons, and tailored content. These widgets have become essential for French publishers, driving significant affiliate income. Paired with NucleusLinks' automation, which recovers lost revenue and operates invisibly to enhance earnings by 30-120%, the combined solution addresses declining search traffic by maximizing every click-out in resource-constrained environments.
The Affilizz team, led by co-founders Vincent and Florent Alzieu alongside Charles Besselievre and Simon Ducoulombier, will join Affinity's NucleusLinks division, based in Lille and Paris. This move aligns with Affinity's global workforce of over 500 across multiple continents, fostering innovation in adtech. "The team around brothers Vincent and Florent Alzieu is tenacious, creative, inventive and hungry for success – making them a very good fit with Affinity's 500+ team members around the world," says Cornelius Frey, CEO, NucleusLinks.
Post-acquisition, Affilizz's technology will roll out to NucleusLinks' worldwide clients, including Microsoft, Vox Media, and Ziff Davis. Publishers gain instant access to 1,500+ affiliate programs and 900 million offers via no-code tools for branded widgets like price tables, cards, and carousels. This expansion supports publishers in focusing on content creation while AI handles monetization, ensuring every interaction counts toward sustainable revenue growth.
This acquisition positions Affinity to lead in AI-driven affiliate solutions, empowering publishers globally to navigate traffic challenges with seamless, profitable commerce integration. By blending Affilizz's engaging frontend with NucleusLinks' efficient backend, the partnership promises accelerated revenues and simplified operations for media brands.
Affinity Global Inc. is an ad technology holding company with four ad networks - mCanvas, SitePlug, Veve and Yield Solutions - and three publisher-focused SaaS platforms, including AdOpsOne, Opinary and NucleusLinks. With 500+ employees across India, US, UK, Indonesia, China, Malaysia, and Brazil, Affinity builds cross-funnel consumer engagement products for advertisers and publishers. Learn more at https://affinity.com.
NucleusLinks, part of Affinity Global, is an AI-powered SaaS platform that automates affiliate operations and recovers lost revenue for publishers. Besides gaining rapid popularity amongst top global publishers, it has also earned multiple accolades, including 'Best Performance Marketing Innovation' at the 17th Performance Marketing Awards and 'Best SaaS, Network and Tech Provider' at the inaugural RAV Awards. Learn more at https://www.nucleuslinks.ai/.
Affilizz is a next-generation affiliate monetization platform, co-founded by Charles Besselievre, Simon Ducoulombier, Florent and Vincent Alzieu, that helps publishers automate content-to-commerce workflows with ease. It offers instant access to 1,500+ affiliate programs and 900 million offers, plus no-code tools to build branded widgets like price tables, cards, and carousels.
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